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Rich Work: Attract Premium Clients And Build Wealth Through Premium Positioning

Rich Work: Attract Premium Clients And Build Wealth Through Premium Positioning

By: Rachel Pearson High Ticket Business Strategist
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About this listen

Welcome to Rich Work, the podcast for established women entrepreneurs who know they should be charging more, but haven't cracked the code on premium positioning yet. I'm Rachel Pearson, a Global Brand & Business Strategist who spent 15 years building luxury brands like De Beers and launching an airline during a pandemic. Now I help women scale to consistent 5 and multi-6 figure months without the constant proving or over-delivering. Every week, I break down how luxury brands create desire (think: Chanel, Hermès) and how to apply those principles to your business. You'll get premium positioning strategy, high-ticket business moves, and the identity shifts that actually let you hold the wealth you're building. This is for women ready to attract clients who pay in full, build the life (the retreats, the calm mornings, the legacy work), and stop following someone else's playbook. If you're done playing small, you're in the right place. Connect with me on Instagram @rachelpearson.co. Ready to rewrite the rules?Copyright 2026 Rachel Pearson, High Ticket Business Strategist Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 11. From 1 Bedroom Flat to Nearly 8 Figures and the Wealth Mindset Behind It
    Apr 30 2026

    Some people think building a strong wealth mindset means buying expensive lobsters and hoping the universe picks up the tab.

    This is the episode I wish existed when I was 22, broke, and had just come home to find my boyfriend had moved out and taken the furniture. What followed was a series of decisions that had nothing to do with affirmations or abundance rituals and everything to do with setting the right conditions for money to work differently for me.

    I am sharing the real, messy middle of how my husband and I went from a one bedroom flat to a nearly eight figure net worth in 16 years. The money mindset shifts, the actual decisions, the messy bits nobody talks about. Not the highlight reel.

    This episode will shift how you think about your relationship with money, what a genuine abundance mindset looks like in practice, and why "can I afford this" is the wrong question entirely.

    The way you think about how to build wealth is either compounding quietly in the background or silently keeping you stuck. And most people have no idea which one it is.

    Topics covered on Wealth Mindset:
    1. Your money mindset has nothing to do with how much you spend and everything to do with the conditions you set before you spend anything.
    2. The question that replaced "can I afford this" and completely changed how I think about building wealth.
    3. My ex-boyfriend took the furniture and left me with the rent. That moment shaped my entire wealth mindset.
    4. Your relationship with money is quietly running the show, and you can see it in how you price and sell in your business.
    5. A real abundance mindset is not about trusting the universe to refill your bank account after an expensive dinner.
    6. The one conversation my husband and I have been having since we lived in a one bedroom flat that has compounded into a nearly eight figure net worth.

    Connect with Rachel:
    • Come say hi on InstagramFacebookLinkedIn
    • Calibration Mastermind: https://rachelpearson.kartra.com/page/Calibration-mastermind

    Related episodes you may enjoy:

    Are You Building for Rich or Wealthy? The Difference Between Rich vs Wealth Mindset] [ep. #5]

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    34 mins
  • 10. Don't Make This Mistake When Selling on Instagram (That Keeps Your Warmest Followers Watching & Never Buying)
    Apr 23 2026

    Selling on Instagram is not a reach problem. Your warmest followers are already watching your stories every single day and still not buying. So what is actually going on?

    In today's episode I am getting into how to use Instagram stories for business owners, and why most business owners use the wrong metric entirely, like views and poll taps. They might feel like momentum, but they are not moving anyone closer to a purchase decision. I am sharing the psychological reason why passive watching never converts into premium clients, and what you need to create instead.

    You will hear about a four-part framework I use inside my own Instagram story strategy, why Instagram stories engagement tools like polls and question boxes are not the ones that will get people buying, and the concept of pattern disruption that completely shifts how people move through your stories.

    This is not about posting more or learning the latest Instagram story best practices. It is about understanding what actually makes someone stop, feel something, and decide they are ready to invest.

    Topics covered on Selling on Instagram Stories:
    1. Your instagram stories engagement looks great. So why is nobody buying
    2. The popular instagram story best practices are optimising for the wrong thing entirely
    3. Why selling on Instagram stories is a retention game and not a reach game, and what the algorithm is now quietly measuring"
    4. My four part framework for instagram story strategy that creates an emotional thread from your first slide to your last
    5. The thing people get wrong about selling on Instagram (and it has nothing to do with how your stories look)
    6. Why information-based stories will never convert premium clients the way a genuine story arc does

    Connect with Rachel:

    Come say hi on InstagramFacebookLinkedIn

    Resources mentioned in this episode:

    INFLUX: https://rachelpearson.kartra.com/checkout/INFLUX


    Related episodes you may enjoy:
    1. 8. How to Attract Premium Clients With the ONE Thing AI Can Never Replicate (Storytelling in Business)
    2. 6. Forget Your Ideal Client Profile. Your Catalyst Client Is the One Who Gets Results You Both Can't Stop Talking About

    Show More Show Less
    21 mins
  • 9. What I learned from Working with Billionaires About Building an Authentic Brand That Attracts Premium Clients
    Apr 16 2026

    Building an authentic brand doesn't require you to share everything. I've worked with billionaires, celebrities, and people whose names you'd recognise, and the ones who built the most respected, enduring reputations weren't the ones who overshared. They were the ones who knew exactly what they stood for and let you decide if that was for you.

    In today's episode I'm sharing my story, but probably not in the way you'd expect.

    You'll hear why I've never sold through vulnerability, what working with extremely wealthy and high profile people taught me about money, identity and premium positioning, and why showing up online with boundaries and standards is actually the most powerful storytelling in business tool you have.

    If you've ever felt the pressure to be more raw, more relatable, more exposed online in order to attract clients, this episode will challenge that assumption completely.

    And if you've ever wondered whether you can build a premium brand without performing, the answer is here.

    Topics covered on Building an Authentic Brand:
    1. Why authentic brand building doesn't require you to expose everything and what to do instead
    2. What working with billionaires and celebrities taught me about money, identity and premium positioning
    3. The real meaning of detachment in business and why it's the most underrated embodied leadership skill
    4. Why selling through vulnerability can be the most inauthentic thing you do when showing up online
    5. How storytelling in business is less about what you share and everything about what you choose NOT TO
    6. What really attracts premium clients and why your standards matter more than your most vulnerable moment
    7. How to build a brand with boundaries that creates real loyalty without chasing relatability

    Connect with Rachel:

    Come say hi on InstagramFacebookLinkedIn

    Resources mentioned in this episode:

    INFLUX: https://rachelpearson.kartra.com/checkout/INFLUX

    Related episodes you may enjoy:

    Are You Building for Rich or Wealthy? The Difference Between Rich vs Wealth Mindset] [ep. #5]

    Show More Show Less
    25 mins
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