Reviving Starbucks: Leadership, Challenges, and Strategies
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Reviving Starbucks: Leadership, Challenges, and Strategies
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About this listen
In this episode, David, Thomas, and Keith delve into the challenges faced by Starbucks under CEO Brian Niccol's leadership. They explore the company's declining sales amidst competition from emerging brands like Luckin Coffee, emphasizing the need for a cultural and operational reset. The discussion highlights Niccol's charismatic leadership style and the strategies being implemented to revive the Starbucks brand and enhance consumer experience.
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