Rethinking Social Media as a Yoga Teacher
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Rethinking Social Media as a Yoga Teacher
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Narrated by:
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Summary
In this episode of Yoga Insider, I’m sharing my honest perspective on social media for yoga teachers - based on 14 years of teaching experience building a yoga career both with and without it.
If you’ve ever felt overwhelmed by marketing your yoga offerings in the ever-changing digital landscape… you’re not alone.
I’m walking you through the different “eras” of my own business - from teaching without advertising on social media at all, to navigating sharing my voice online, to building an online platform during COVID, and eventually landing on a more sustainable, intentional approach.
We’ll talk about:
- Why social media is a tool - not your entire business model
- How I use Instagram today (and what I don’t use it for)
- Why your email list matters more than you think
- How social media plays a supporting role as part of a broader ecosystem that supports my business
Instagram: @alexandria.vinyasayoga
YouTube: @yogainsiderpodcast
TikTok: @yogainsiderpodcast
Website: www.alexandriawaycottyoga.com
Send me an email! alexandriawaycottyoga@gmail.com
Music & Production by Kyler Pierce
Photography featured in cover art by Colton Muma