"Retail Media: Beyond the Buy Button", vol. 4 (fr)
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"Retail Media: Beyond the Buy Button", vol. 4 (fr)
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About this listen
In this episode, we'll look at how to increase reach, address the different stages of the consumer journey and also, how Retail Media fits into the media mix.
We talk about this with Vincent Piarou (Head of Solutions Market Development Team, Samsung Electronics Europe) and Olivier Degrez (Director, MMD).
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