Retail Media: Beyond the Buy Button, vol. 3 (nl)
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Retail Media: Beyond the Buy Button, vol. 3 (nl)
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About this listen
Nadat we in de eerdere delen definieerden waar retail media voor staan en bepaalde assets als brand safety en consumer experience analyseerden, buigen we ons in deze derde aflevering van Beyond the Buy Button, de podcastreeks die MMD maakte met MM, hebben we het deze keer over het belang van data en de groeiende interesse voor retail media bij andere dan FMCG-merken.
Te gast in de studio deze keer Tom Van Hoof, chief growth officer bij IPG Mediabrands en Anja Desmedt, development & operations manager bij MMD.
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