Retail Media : Beyond the Buy Button, vol. 3 (fr)
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Retail Media : Beyond the Buy Button, vol. 3 (fr)
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About this listen
Après avoir établi une définition du Retail Media et analysé certains atouts comme la Brand Safety et la Consumer Expérience, dans ce troisième épisode de Beyond the Buy Button, la série de podcasts créée par MMD en collaboration avec MM, nous abordons l'importance de la data et de l'intérêt croissant pour le Retail Media parmi les marques autres que les FMCG.
Invités dans le studio cette fois-ci : Sarah Xhauflaire, Directrice de Deloitte Consulting et Olivier Degrez, Directeur de MMD.
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