Unlock the real-world strategies behind running a flexible, resilient, and client-focused marketing agency in this episode of Marketing Agency Power Hour! Host Cal Wilder sits down with Kate Terricciano, President of Image Marketing Consultants and Principal of C2 Marketing, to explore her 20-year journey growing a specialized agency in the evolving world of retail real estate.

From adapting to industry shifts and diversifying services to building a strong team culture and leading as a female entrepreneur, Kate breaks down the mindset and methods that have helped her thrive. Get ready to rethink how you position your agency, manage growth, and create sustainable success in a rapidly changing marketing landscape.

Takeaways:

• Agencies should regularly review their processes, be open to course corrections, and normalize transparent communication with clients when something isn’t working.
• Own your niche, but stay alert to changing market demands. Expanding into adjacent verticals helps future-proof your agency without diluting your expertise.
• Focusing on partnership-driven client relationships leads to more stable revenue and a healthier work environment. Invest in a supportive, balanced team culture that reduces burnout and strengthens retention.
• Implement time tracking and financial analysis to understand project profitability, staffing needs, and pricing accuracy. Strong data habits allow agencies to scale sustainably and avoid costly guesswork.
• Communication, adaptability, and relationship-building are just as essential as technical marketing skills. Leaders should cultivate continuous learning and encourage their teams to do the same.

Connect with Kate:

• LinkedIn: https://www.linkedin.com/in/kate-terricciano-6403206/
• Image Marketing Consultant’s Website: https://www.imagemarketingconsultants.com/
• Image Marketing Consultant’s Instagram: https://www.instagram.com/imagemarketingconsultants/?hl=en
• C2 Marketing’s Website: https://c2-marketing.com/
• Kate’s email: kate@imagemarketingconsultants.com

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