Responsibilities of a leader with Ido Leffler cover art

Responsibilities of a leader with Ido Leffler

Responsibilities of a leader with Ido Leffler

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“You think that success is due to you… and the ego starts to come into play… we’ve realised that the success has got nothing to do with us. It’s got to do with the holistic business and the proposition that you bring to the customer.”

Ido Leffler (@idoleffler) is a serial entrepreneur at the helm of category building and category killing businesses including yoobi.com, brandless.com, Cheeky Home, and yesto.com. Ido chats with Rachael about the responsibilities of successful business leaders.

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