Tyler Colton moved to Reno from New York about 6 years ago to transition from a long career as a professional celebrity hair stylist into a bar owner and operator here in the Biggest Little City. Named after his cat, he opened The Emerson in Midtown as a craft cocktail bar staffed and supplied by women (as much as possible) and designed to feel like an upscale hotel lobby bar- a great place for a date.

In those 6 years, The Emerson has grown to be a mainstay in the Midtown neighborhood, winning Best Local Bar in the Reno News and Review the last two years in a row. Tyler also had to deal with the covid pandemic, which he described as a blessing in disguise, and multiple curveballs from the City of Reno along the way.

Cabaret licenses, live entertainment restrictions, conditional use permits, public comments, planning codes, and more are huge parts of the process in operating a local drinking establishment. And of course let's not forget that South Virginia Street had major overhaul during this time as well, with a hotly-debated median and roundabout installed.

On this episode of Renoites, we talked about the journey and the challenges of opening and operating the bar, the most important thing for new business owners to consider and plan for, the important decision of what kind of city Reno is going to grow into being, the introduction of major outdoor events like Dancing in the Street and Northern Nevada Pride to Midtown, his upcoming new bar The Selden (an LGBTQ+ cabaret style bar in the former Junkee building), ideas for revamping Virginia Street again but with bike lanes and parking, and much more!

If you have comments, questions, feedback, or just want to get in touch, be sure to follow me on Instagram at http://instagram.com/renoites or send me an email to conor@renoites.com

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For any business or nonprofit or government agency, it is very important to be able to tell the story about what you do and why it matters. It is important to relay information clearly and in a culturally appropriate way. In a state like Nevada, with one of the highest Spanish speaking populations in the United States, that can mean providing evacuation instructions for wildfires, or during covid it meant ensuring that information about prevention and vaccines had to be accurate.

For local media, it has meant figuring out how to include Spanish language reporting on mostly-english channels, or including more diverse voices in the stories that are being told.

Our guest on this episode is Vanessa Vancour, a bilingual strategic storyteller and marketer who worked with UNR to launch noticiero movil, a Spanish language media outlet that began at the Reynolds School of Journalism, and currently works as the Language Access Coordinator for the Nevada Secretary of State’s office. She also operates her own consulting firm, Vancourage.

You might have seen Vanessa’s popular Ted Talk “I’m Mexican. Does that change your assumptions about me” in which she talked about the experience of straddling two different languages and cultures. On today’s episode, we talked about the difference between just translating words and actually telling stories, how language accessibility includes prioritizing simple and clear vocabulary, the importance of capturing the stories of our elders including in their own words and voices, and a lot more!

It has been wonderful to see so much growing support for the work I am doing to create this show. Renoites is an independent, locally oriented and community funded project. It can’t exist without financial support from listeners just like you. Thank you so much to everyone who has supported this work on Patreon, including several new patrons this week! You can learn more about how you can support the show at patreon.com/renoites or just renoites.com

If you have suggestions, comments, feedback or otherwise want to get in touch, you can reach me at conor@renoites.com

Federally Qualified Health Centers were created during the civil rights era to bring health care to more people, particularly underserved communities. Here in Northern Nevada, HOPES was originally a clinic for patients with HIV but has since expanded into a FQHC providing primary care and other services to around 14,000 patients in the Reno/Sparks area.

On this episode of Renoites, I spoke with HOPES CEO Sharon Chamberlain about the history of HOPES and the services they provide, especially the type of services needed by our most vulnerable citizens. We also discussed how health care options have changed during her career, and the priorities of HOPES including harm reduction syringe exchange, sexual health and STI testing, medically assisted treatment for addiction, and mental and behavioral health.

HOPES recently opened a second clinic immediately adjacent to the Cares Campus and operates the Hope Springs tiny home transitional housing community right across the street. We talked about the importance of this new location and making health care accessible to the unhoused.

Thank you so much for listening! Did you know that Renoites is entirely funded by listeners just like you? Please consider supporting the show financially! You can just send a one time contribution via Venmo to @renoites or sign up to support monthly on Patreon!

If you have guest suggestions, feedback, or otherwise want to get in touch, email me at conor@renoites.com

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