Jake Gump interviews Lynn Daniel about building a remote-first customer research company long before remote became mainstream.

This episode covers hiring discipline, call quality, AI integration, AWS migration, cybersecurity, and leadership lessons from scaling distributed teams.

Practical insight for founders and operators.

Most business growth problems are not caused by lack of effort. They are caused by the wrong strategic decisions.

This episode explores how operational changes, marketing strategy, and leadership decisions combine to drive measurable growth. Learn how businesses recover from failed SEO strategies, rebuild digital visibility, and generate consistent inbound demand.

You will also hear how scaling teams, managing turnover, and improving communication systems impact long-term performance. The conversation covers real business decisions that led to growth, operational stability, and stronger leadership effectiveness.

If you run a firm, manage teams, or want to scale sustainably, this episode explains the strategies that create momentum and long-term expansion.

In this episode of Remote First Innovators, we sit down with Tristan Van Aken, Founder and Creative Director of Vava Graphics, a design and branding agency that’s been fully remote since 2012.

Tristan shares what it really takes to build and scale a remote creative business—long before remote work was mainstream. From international hiring and contractor management to cybersecurity threats, ransomware recovery, and the practical use of AI in design, this conversation goes far beyond theory.

We explore how Tristan evaluates creative talent globally, avoids costly hiring mistakes, protects client data, and uses AI as a competitive advantage without sacrificing originality or trust. This episode is packed with real-world lessons for founders, agency leaders, and anyone running a distributed team in today’s fast-moving digital landscape.

Guest: Tristan Van Aken, Founder & Creative Director, Vava Graphics Host: Jake Gump

00:00 – Introduction to Remote First Innovators 01:10 – Tristan’s background and award-winning agency 02:05 – Why going remote made sense in 2012 04:30 – Early challenges hiring freelancers 07:15 – Remote tools before Zoom and modern stacks 12:30 – Hiring filters and avoiding bad hires 18:45 – International contractors and compliance 23:30 – IRS audits and global team realities 29:00 – Tristan’s creative hiring matrix 35:00 – Ransomware, backups, and hard lessons 43:00 – Website security and WordPress risks 52:00 – AI’s impact on design and creativity 59:30 – AI tools Tristan actually uses 1:04:30 – Mentorship, mindset, and entrepreneurship 1:06:15 – Where to find Tristan and closing thoughts

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