Relocation, Retention, and Results: PSA Airlines Moves to Charlotte
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Relocation, Retention, and Results: PSA Airlines Moves to Charlotte
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About this listen
Relocation can be disruptive, but it doesn’t have to be disorienting. At PSA Airlines, relocation became an opportunity to strengthen culture, deepen loyalty, and create a lasting connection.
In this episode of Building People, Companies, and Careers, we sit down with Joe Horvath, Director of Communications and Marketing at PSA Airlines, to explore how the company approached relocation with intention. Joe shares how PSA launched an ambassador program, created online and in-person communities, and leveraged local culture, all in the name of retention and connection.
The results speak for themselves: a 44% post-relocation retention rate in an industry where 25% is the norm.
Tune in to hear how PSA brought 200 jobs to the Charlotte market and proved that when culture leads, people stay.