Reinventing heritage products to appeal to Gen Z with New Balance CMO
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Reinventing heritage products to appeal to Gen Z with New Balance CMO
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About this listen
New Balance Global Brand President and CMO Chris Davis talks about how fashion partnerships with Sezane and Miu Miu and sports partnerships with the Australian Open and Josh Allen have helped New Balance resonate with everyone from "supermodels in London to dads in Ohio." He also discusses why the brand keeps returning to its 'We' Got Now' brand platform with VML. And he talks about how the sneaker brand's 120-year-history helps New Balance operate like a challenger brand focused on the future.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.