Reimagining Direct Mail as a Primary Marketing Channel with Ryan Ferrier, CEO at Lob.com
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Reimagining Direct Mail as a Primary Marketing Channel with Ryan Ferrier, CEO at Lob.com
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About this listen
In this episode of Exploring Growth, host Lee Murray talks with Ryan Ferrier, CEO of Lob.com, about how direct mail is being reinvented as a powerful marketing channel. He emphasizes the importance of personalization and cost-effectiveness in direct mail campaigns and explains how to integrate mail with digital strategies.
Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast
Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Ryan – https://www.linkedin.com/in/ryanferrier
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