In 2025, creators and brands are facing a major decision: Should they focus on YouTube views or podcast audio distribution when chasing sponsorship dollars?

Both formats shape culture and reach millions, but when it comes to ROI, podcast audio is quietly outperforming video. In this episode, we break it all down:

🔹 YouTube = Scale + Discovery. A single viral video can bring millions of impressions. It’s unmatched for brand awareness, storytelling, and mass reach. But while CPMs may be cheaper, conversions often lag.

🔹 Podcast Audio = Intimacy + Action Podcasts aren’t just content — they’re a lifestyle habit. Listeners tune in at the gym, on commutes, or while doing chores, giving brands access to undivided attention. With host-read ads that feel like trusted referrals, podcasts drive stronger engagement, higher CPMs, and easier ROI tracking.

📊 Industry Numbers You Need to Know:

• Global podcast ad revenue has surged past $2 billion and is growing at double-digit rates year over year.
• Host-read ads average $25–$40 CPM, significantly higher than many YouTube ads.
• Podcast listeners show significantly higher ad recall and purchase intent compared to YouTube viewers.

If you’re a creator, brand, or sponsor wondering where to put your money in 2025 — this episode gives you the playbook.

👉 Tune in now and discover why distribution may matter more than views.

In this episode of Tech Pulse, we break down the biggest announcements from the latest Apple Event — from new hardware reveals to software updates shaping the future of the Apple ecosystem. What do these changes mean for users, and how is Apple positioning itself in the fast-moving tech race?

Then, we zoom out and explore a broader, critical question: What’s next for A.I., and why does it matter in our daily lives? From personalized assistants to smart health technology, educational tools, and creative collaboration, AI is no longer a buzzword—it's becoming a personal partner.

Whether you're a tech enthusiast, entrepreneur, or simply curious about where innovation is headed, this episode provides a sharp and accessible look at how today's updates and tomorrow's AI breakthroughs will impact the way we live, work, and think.

📱💡 Apple's big moves. AI's bigger future. Let's dive in.

🌍 Pioneering Global Leadership with Darcy & Danita Ogandaga 🌍 Are you ready to take your leadership, business, and influence to the global stage? In this video, Darcy and Danita Ogandaga share powerful insights on global leadership, A.I. strategies, emotional intelligence, and content monetization to help you thrive anywhere in the world. 🎯 What You’ll Discover: ✅ How to use A.I. tools and strategies to monetize your expertise → [Access in French here](https://reformationleadership.com/virtuel) ✅ Danita’s Masterclass on Emotional Intelligence & Systems (French/English) → [Watch now](https://reformationleadership.com/payperview-1) ✅ The secrets behind building a global media consulting company with clients in 67 countries ✅ Why systems + emotional intelligence = the key to sustainable global impact 📚 Must-Read Resources by Darcy Ogandaga: * Before You Leave America → [Get the book](https://reformationleadership.com/books) * Before You Come to America (Audio Best-Seller) → [Listen here](https://reformationleadership.com/books) French edition Avant de venir aux États-Unis* → [Read here](https://reformationleadership.com/books) 💼 Want 1-on-1 help? 👉 [Book a free session with Darcy or our team](https://reformationleadership.com/book-a-free-session)