Redefining Aging: Women as CCO
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Redefining Aging: Women as CCO
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About this listen
In this episode of the BISA Portfolio Podcast, LeAnn Rummel returns with Lisa D’Ambrosio of MIT AgeLab and Alex Samoila of MassMutual Strategic Distributors to explore why women are becoming the “Chief Consumer Officers” of their households — and what that means for financial professionals.
Tune in to learn:
- Why 70% of widows change financial professionals — and how empathy and inclusion can prevent attrition.
- How women’s growing financial influence and caregiving roles are reshaping retirement planning.
- The implications of the $84 trillion wealth transfer and why engaging women now is critical.
- Actionable strategies for advisors to build authentic relationships with female clients and future-proof their business.
BISA is the leading financial services industry association dedicated to serving those responsible for the marketing, sales and distribution of securities, insurance and other financial products and advisory services through the bank channel.
- Visit the Portfolio content hub
- Become a BISA member
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