Reddit = Real: Zero-Click Wins & Comment Ads | Ep. 42 w/ Colin Belyea (Karmic)
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Reddit = Real: Zero-Click Wins & Comment Ads | Ep. 42 w/ Colin Belyea (Karmic)
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Narrated by:
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About this listen
Reddit is the trust engine of the internet. It’s where buyers validate big decisions - and where AI and search borrow real perspective. In this episode, Colin James Belyea (Co-Founder, Karmic) shares a field-tested playbook for winning on Reddit without astroturfing or getting banned.
What you’ll learn
- The why now: Reddit’s role in zero-click journeys and high-consideration purchases
- How to build credibility (karma + participation) before a single brand post
- The comment-elicitation thread structure that multiplies saves, replies, and CTR
- Promoted thread settings that invite discussion instead of backlash
- Safety: disclosure, language, and moderation that keep you brand-safe
- Measuring impact when clicks under-report: brand search, holdouts, blended CAC
- A 30-day quickstart from lurker → contributor → repeatable results
Guest
Colin James Belyea - Co-Founder, Karmic
• withkarmic.com • linkedin.com/in/colinjamesbelyea • colin@withkarmic.com
Host
Adam W. Barney - Is Anything Real? (Reality-First Leadership)
• adamwbarney.com • Book: Make Your Own Glass Half Full
👉 Need a reality-first plan? Book a 20-min Transition Leadership Foundation Call:
https://calendly.com/adamwbarney/foundation-call-20min
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