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Red, White and Radical

Red, White and Radical

By: Warrick Harniess
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 The rise of American conservatism is the greatest modern example of cultural change in the Western world. Over the past 70 years, a motley crew of suburban activists, libertarian businessmen, and political opportunists have radically changed America and its national values. Red, White and Radical explores how they did it. Based on the book Red, White and Radical: What Organisations can Learn about Change from the Rise of American Conservatism by Warrick Harniess.Warrick Harniess 2020 World
Episodes
  • Introduction to Red, White and Radical

    Introduction to Red, White and Radical
    May 5 2020
    4 mins
  • Episode 1: Marlboro

    Episode 1: Marlboro
    May 5 2020

    Libertarian consumer culture is part of the fibre of 21st Century America. It’s a legacy of the Marlboro cigarette. Robert Proctor of Stanford University helps explain how Big Tobacco’s cunning and a romantic conservative hero paved the way for the consumer choice revolution.
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    19 mins
  • Episode 2: Freedom

    Episode 2: Freedom
    May 5 2020

    Big government tried to kill the cigarette. So Big Tobacco used the values and symbols of American patriotism to preserve smoking as a civil right. Along the way, they taught a generation of conservatives how to manipulate democracy for their own culture change ends.
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    27 mins
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