Red Bull: La bebida que compró los deportes extremos
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Red Bull: La bebida que compró los deportes extremos
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About this listen
En este episodio te contamos cómo Red Bull pasó de ser una bebida tailandesa a convertirse en una marca global asociada al riesgo, la velocidad y la cultura joven. No vendió sabor, vendió una actitud. Y lo logró comprando deportes, eventos… y hasta un salto desde el espacio.
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