Real Time Marketing At A Glance Dynamic Links And their Impact on Conversion Rate with Scott Cate
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Real Time Marketing At A Glance Dynamic Links And their Impact on Conversion Rate with Scott Cate
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Have you ever clicked a link and felt like it was made just for you?
In this episode of The Digital Revolution Podcast, Eli is joined by Scott Cate, a SaaS innovator with three decades of software experience, joins Eli Adams to discuss the significance and implementation of real-time marketing techniques using dynamic links. They explore the evolution of link management, the importance of flexible URL structures, and innovative marketing strategies that can significantly boost conversion rates.
00:00 Intro
00:43 Meet the Expert
01:35 Scott Cate's Background and Early Career
06:42 Learning Programming Languages
08:52 Scott's Entrepreneurial Journey
14:38 Innovative Projects and Side Hustles
20:41 Deep Dive into Real-Time Marketing
34:22 Advanced Bot Management and Real-Time Analytics
35:42 Unique Uses of ProLinks by Customers
36:20 Open Graph Images and Unfurling Explained
38:57 Real-Time Marketing with ProLinks
42:24 Dynamic QR Codes and Their Applications
47:18 Campaign Management and Rules Inheritance
56:20 Future of Digital Marketing with AI
01:02:42 Practical Applications and AB Testing
01:07:35 Conclusion and Final Thoughts
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