Evergreen Marketing (formerly CarrotCast) cover art

Evergreen Marketing (formerly CarrotCast)

Evergreen Marketing (formerly CarrotCast)

By: Brady Winder Trevor Mauch
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About this listen

If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact. *Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder. *Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. *Formerly known as the CarrotCast Podcast2016-2024 Carrot.com Economics Marketing Marketing & Sales Personal Development Personal Finance Personal Success
Episodes
  • REMOTE Wholesaling $350k yr Net, 36 deals, From 5 Hours a Day w/ Brett Iwanowicz
    May 19 2025

    Maybe you're trying to make your first 100K or 300K as an investor. Or maybe you're already crushing it but contemplating whether you should keep scaling your business. In this honest conversation with Brett, who has been in real estate for 15 years, we take a look at the business model, the lead generation, the team structure, and the vision and motivations that allow him to run a highly profitable business (36 deals in 2024) that's fulfilling & meaningful.

    What if the key to a thriving real estate business isn't rapid scaling, but intentional relationships and a clear vision? Brett Iwanowicz, operating remotely from Guatemala, shares how he built a lean team executing 30–40 deals annually, netting over $400K last year. By emphasizing trust and long-term connections—like a seller returning after a year because Brett was the only one who truly listened—he's crafted a sustainable model. Dive into his strategies on team structure, marketing channels like SEO and direct mail, and the profound impact of aligning business with personal mission. Discover how focusing on the "art of the deal" and serving others can lead to consistent success. Subscribe now to learn how purpose-driven investing can transform your business.

    Mentioned in This Episode:

    Brett Buys Roc Houses
    https://www.brettbuysrochouses.com/REsimpli+8brettbuysrochouses.com+8brettbuysrochouses.com+8

    SEO Meets REI
    https://www.seomeetsrealestateinvestors.com/Follow Up Boss+13seomeetsrealestateinvestors.com+13seomeetsrealestateinvestors.com+13

    Sharad Mehta – Resimpli
    https://resimpli.com/blog/podcast-with-brett-iwanowicz/REsimpli+1frommilitarytomillionaire.com+1

    Book: Personality isn't Permanent

    Key Quotes:

    "I only called you back because you're the only person who actually talked to me."

    "Wealth building takes time. It doesn't happen overnight."

    "Focusing on the deal means you're focusing on how much money you can make; focusing on the art of the deal means you're focusing on the person."

    "Any marketing channel can work. Most people just don't give it enough time."

    "I had the money... but it didn't make me feel better about myself."HubSpot+3LinkedIn+3investwisecap.com+3Carrot

    Chapters:

    00:00 Intro

    00:50 Intro to Brett and His Business

    03:10 Transitioning to Remote Operations in Guatemala

    05:13 Team Structure and Roles

    09:49 From Solo Operator to Building a Team

    13:29 The Importance of Vision in Business

    17:20 Mastermind Insights and Personal Growth

    21:03 Marketing Channels: SEO, Direct Mail, and More

    28:22 Lead Generation in a Competitive Market

    35:56 Disposition Strategies and Tools

    39:32 The Art of the Deal vs. Chasing Deals

    44:46 Impact Initiatives and Giving Back

    50:12 Aligning Business with Personal Fulfillment

    ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/

    ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF

    ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

    Show More Show Less
    56 mins
  • Reverse Engineering Buyers for 150+ Wholesale Deals Dispo'd in 18 months with Daniel McClam
    May 6 2025

    Email blasts and Facebook groups are flooded with noise, and buyers have tuned out. Daniel, co-founder of InvestorBase, shares how his team scaled to 10 deals a month across 10 states by flipping the dispo process on its head. Instead of casting a wide net, they reverse-engineered exactly what top hedge fund buyers wanted and pre-sold deals before locking them up. After losing $150K in assignments in a single day, Daniel's team built a tool to identify real buyers based on actual flip and rental data—no more guessing. Whether you're using their software or not, Daniel breaks down a proven cold calling script, a high-converting follow-up cadence, and the psychology behind why buyers want to be first in line. Want to move deals faster with less friction? This episode will show you how. Listen in!

    Mentioned in This Episode

    Investor Base — https://www.investorbase.com

    Key Quotes

    “Dispo is sales. And calling will always convert higher than blasting.”

    “Email’s a noisy channel right now—buyers are numb to 20 deals a day from people they don’t know.”

    “Buyers want to feel exclusive. Tell them they’re the first to see your deal.”

    “You can do in one click with Investor Base what used to take seven steps and hours of manual work.”

    ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/

    ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF

    ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

    Show More Show Less
    36 mins
  • AI Prompts for Comps, Dispos, and Ads! with Cris Chico
    Apr 22 2025

    Inbound leads for under $20? Cris Chico, the original “virtual wholesaling” pioneer, returns to reveal how he's leveraging AI to transform lead gen, analyze properties in minutes, and craft persuasive seller emails on the fly. With over a decade of nationwide investing experience, Cris breaks down his exact ChatGPT prompt systems for comps, Facebook ads, dispositions, and more. You'll learn how to set up your own custom GPTs, what markets to avoid, how many leads it takes to close a deal, and why he believes now is the best time to double down. If you're tired of cold calling and chasing sellers, and want to generate quality leads at a low cost, listen in.

    🔗 Mentioned in This Episode:

    Cris Chico's Instagram: https://www.instagram.com/crischico/

    Cris Chico's YouTube Channel - FlipAnywhere: https://www.youtube.com/flipanywhere

    Carrot CRM: https://carrot.com/crm

    Meta Ads Library: https://transparency.meta.com/en-gb/ads/library

    💬 Key Quotes:

    "With these leads...you're not a pest anymore—you become a welcome guest."

    "Leads should be about sifting and sorting, not convincing."

    "I built a GPT that can run comps, find Zillow listings, and estimate repairs—all in seconds."

    "If you only have one lead this week, you're desperate. But if leads come in daily, you can be selective."

    "We're not stealing equity. Sellers are trading equity for speed, convenience, and certainty."

    ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/

    ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF

    ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

    Show More Show Less
    1 hr and 5 mins

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