If you're a coach who's ready to change lives but you're struggling to stand out from all the other coaches saying the exact same things... this episode is for you.

It's completely natural when you're starting out to look at what other coaches are doing. But here's what happens: you end up reading other coaches' Instagram bios, checking out their websites, and without even realising it, you start mimicking the language you're seeing everywhere. The result? Your messaging becomes beige. Safe. Generic.

And when potential clients are scrolling through Instagram or reading emails, they can't tell the difference between you and any other coach out there.

What Is Your Edge?
Your edge is the combination of everything that makes you unmistakably you:

- Your values - the hills you're willing to die on
- Your lived and learned experience - all the lessons you learned the hard way
- The things you believe that not everyone agrees with
- The perspectives that make some people nod furiously and others hit unfollow (brilliant!)
- Your authentic personality - not the professional coach version you think you should be
- Your messaging - the things you can't stop talking about

This Can't Be Outsourced
You can't shortcut this work. You can't copy someone else's positioning. This isn't the glamorous bit of building a business - but it's the difference between a coaching business that actually grows and makes you money versus one that constantly struggles to attract the right people.

It's the difference between feeling confident in who you are and what you offer versus feeling like an imposter every time you post on social media.

I'm hosting a FREE three-day masterclass starting December 8th (8th, 9th, and 10th at 5pm UK time). This is the foundational work I do with clients in my MASTERY accelerator - and people have told me this masterclass alone has changed the trajectory of their business.

Here's what we'll cover:
Day 1: Who You Are - Getting crystal clear on your values, your story, and what you bring to the table that no one else does
Day 2: Who You Serve - Refining your niche based on genuine alignment between who you are and who you're meant to serve
Day 3: How You Communicate - Creating messaging that actually converts by articulating what you believe in a way that resonates with the right people

90 minutes on Zoom each day. Time for questions. Workbooks for each day. And I promise you: this is going to move you forward in your business.

Numbers are capped so everyone gets space to ask questions - so grab your spot now at gillmoakes.com/unearth

This week, it's part 2 of our mini-series on Planning On Purpose - all about stepping confidently into next year. I'm talking about the critical identity shifts you need to make to bring your 2026 vision to life.

Building on last week's foundational planning episode, I explore the importance of aligning your daily actions with the person you need to become to realise your goals.

I outline five key identity shifts:

• moving from reactive to intentional
• perfectionist to practitioner
• people-pleaser to values-led leader
• scarcity to abundance
• isolation to connection

It's all about adopting a daily practice of making small, consistent decisions that align with your future self.

AND, if 2026 is the year you're committing to seriously growing your coaching business, then you don't want to miss my FREE 3 day masterclass Unearth Your Edge, starting on 8th December 2025.

Over 3 days, live on Zoom together, you'll learn:

1. How to embrace and leverage your uniqueness

2. How to refine your niche

3. How to nail your messaging to consistently attract & enrol your ideal clients.

Places are limited, so secure your spot here now: https://gillmoakes.com/unearth

ALSO MENTIONED

Check out my 18 week business accelerator for coaches: https://gillmoakes.com/mastery

Where the hell did this year go? If we're not careful, 2025 is going to race past us and we'll all be sleepwalking into 2026...
In this first part of a two-part series, I'm sharing the exact planning process I take my private coaching, LEGACY clients through at the end of each year. This isn't about hustle culture goals or pushing harder. It's about creating a year that actually reflects what YOU want, not what Instagram tells you your year should look like, not even what I tell you it should look like...

Because here's what I've learned from coaching really ambitious women: most of us don't fail because we lack strategy. We struggle because we're following strategies that weren't created by us, for us.

This is planning that matters. Planning that works. Planning on purpose.

What You'll Learn:

• Why Planning Actually Matters
• The Three Essential Planning Steps
• The Biggest Mistake Coaches Make

Resources Mentioned
Free Workshop:

Planning on Purpose: November 20th, 2025
Hosted with the Institute of Coaching Studies
(Replay available if you can't attend live)

SIGN UP HERE: https://coachingstudies.org/events/coaching-business-masterclass-2026-planning/

Book Recommendation:
"Free to Focus" by Michael Hyatt - exceptional resource for yearly planning and productivity

The Institute of Coaching Studies:
My absolute number one recommendation for coach training.

Reflection Prompts:
Before you start planning for next year, take time to reflect on 2025:

What worked this year that you want to do more of?
What didn't work that you're ready to let go of?
What did you wish you'd made time for?
What do you wish you'd never started?

Email your reflections to info@gillmoakes.com - I'd love to hear what's coming up for you.

COMING NEXT WEEK...
Part 2 is coming next week, where we'll dive deep into the mindset piece: Who do you need to BE to bring your vision to life? What is your business asking from you in terms of how you show up?
This two-part series, combined with the free workshop on November 20th, will give you everything you need to make 2026 truly YOUR year.

About This Series
This is the exact planning process I've refined over years of working with ambitious women coaches. It works because it's not about doing more or pushing harder, it's about intentional, purpose-driven planning that creates a business supporting your life, not consuming it.

Connect With Gill
Have reflections to share? Questions about planning your year? Email me at info@gillmoakes.com
Join the Planning on Purpose Workshop: https://coachingstudies.org/events/coaching-business-masterclass-2026-planning/