Ever hit 'post' and immediately wanted to delete it because it felt a bit too much... too honest... too vulnerable... too outspoken... too opinionated
Yes? This episode is for you.

This week, we’re talking about the courage it takes to tell the truth in your marketing - to bring all of who you are to your business, even when it feels risky, messy, or a little too raw.

Because here’s the thing:
Every time you water yourself down to sound more 'credible,' you lose the very thing that would make your message land.

Every time you trim the edges of your truth to seem more professional, you edit out the magic that would actually connect.

In this episode, I talk about:
💥 Why being “too polished” is killing your connection
💥 The myth that credibility comes from having it all figured out
💥 The moment right before you post something real, and how to move through it
💥 How to know what’s yours to share (and what’s not)
💥 The difference between authentic vulnerability and performative oversharing
💥 Why your truth is the most magnetic thing you have

If you’ve ever caught yourself second-guessing a post, toning down your story, or worrying that honesty might make you look less 'together', this one’s for you.

Because credibility doesn’t come from perfection.

It comes from resonance. From being real, open, and honest enough that your people can actually feel you.

And that? That’s what makes you unforgettable.

✍️ Your Reflection Prompt:

What truth are you avoiding because you’re scared it might make you look less credible?

Sit with that one. Write. Don’t rush it. You might just find the next brave thing your business needs to say.

🔗 Join the October Workshop: Relationships Over Algorithms

📆 28th October 2025

⏰ 5pm UK / 12pm EST / 9am PST

📍 Zoom

We’ll dive into how real relationships, not reach, not trends, create the kind of business that lasts.
Get all the details and book your spot here → https://www.gillmoakes.com/relationships-over-algorithms

This week on Rewild Your Business I’m joined by the incredible Claire Schwartz – grief and trauma coach and healer.

Claire brings not only decades of professional expertise, but also the lived wisdom of her own journey through loss and trauma survival. Together, we dive into a conversation most business owners avoid until life forces it upon them:

👉 What happens when grief or trauma collides with running your business?
👉 Why the “just soldier on” approach can actually do more harm than good.
👉 Practical ways to support yourself (and your business) when life knocks you sideways.
👉 The importance of honesty, boundaries, and community when navigating hard seasons.

We talk about the messy, surreal early days of loss, why connection is the true antidote, and how business owners can prepare themselves now for the unexpected.

This conversation isn’t just for those walking through bereavement, it’s for anyone who knows that life can change in an instant, and wants to build a business that can hold them, not just one they hold up.

Claire’s approach is direct, compassionate, and rooted in deep truth. Honestly? I wish I’d had her in my corner during my own season of grief.

If you’ve ever wondered how on earth you’d keep your business going when life falls apart, or you simply want to hear two women cut through the noise and talk about what really matters, this episode is for you.

Connect with Claire:

🌐 youcanhealyourgrief.com

📖 Her book Putting Out the Fire is available via her website (buy direct from authors whenever you can 🙌)

LinkedIn: https://www.linkedin.com/in/clairemschwartz/

Insta: https://www.instagram.com/fearlessgrieving/

Facebook: https://www.facebook.com/claire.m.schwartz.5

More About Claire

Claire M. Schwartz has been walking her path of Grief & Trauma survival for over 35 years. She comes from a place she calls The Dark Ugly™ and has crafted and honed her healing journey with determination, wit and tenacity. She holds a BA from the University of Michigan in Psychology, and she is a Certified Professional Coach, Reiki Master Teacher, Spiritual Counselor and a Member of the American Academy of Experts in Traumatic Stress. She has been in private practice for over 18 years, as the Owner of Miriam’s Well Healing LLC, working intensively with clients and organisations alike. Claire’s authenticity, directness and compassion make her a sought-after Speaker and Consultant, having taught multiple Grief and Trauma workshops, hosted Grief Retreats, taught twice at The Global Grief Conference and have been a podcast guest across the country.

Yep, you read that right. I closed a profitable membership. And no, I haven’t lost my mind.

This week on ReWild Your Business, I’m pulling back the curtain on why I shut down The Collective, even though it was making money, and what that decision taught me about alignment, sovereignty, and refusing to run my business on “shoulds.”

Because here’s the truth: profitable doesn’t always mean sustainable. And if something doesn’t feel good, I’m not dragging it along out of fear of what people might think. (Spoiler: most of the time, no one’s thinking about you as much as you imagine anyway.)

In this episode, I share:

The real reason The Collective never worked for me (even though it looked shiny on the outside).

Why ignoring your own values in favour of business “rules” will always bite you in the arse.

How I handled closing it down with integrity, and turned it into an opportunity.

The surprisingly liberating power of changing your mind in public.

If you’ve ever felt stuck in an offer that drains you, scared of being judged for pivoting, or secretly relieved at the idea of burning something down… this episode is your permission slip.

✨ Journaling Prompts to Take This Deeper:

- Where in my business am I holding onto something just because it “works,” even if it doesn’t feel good?

- What old story about myself (e.g. being flaky, inconsistent, or not seeing things through) do I need to rewrite into a strength?

- If I gave myself full permission to change my mind publicly, what would I stop, start, or reshape right now?

If this episode gives you the nudge you need to cut loose the thing that isn’t working, I’d love it if you’d leave me a 5-star review on Apple Podcasts. It means the world and helps more wild-hearted women find this show.

💡 Links & Mentions:

Workshops
– including All of You, my unapologetic deep dive happening this week: gillmoakes.com/workshops

The Coaching Business Academy

If you're beyond ready to grow your coaching business, The Academy could be your perfect next step: https://gillmoakes.com/academy