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Rapid Response

Rapid Response

By: WaitWhat
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The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

© WaitWhat Inc Economics Leadership Management & Leadership Politics & Government
Episodes
  • Possible: Stephen Colbert isn’t so sure about AI (with Reid Hoffman)

    Possible: Stephen Colbert isn’t so sure about AI (with Reid Hoffman)
    Oct 10 2025

    On a recent episode of Reid Hoffman’s Possible podcast, he and Aria talk with comedian Stephen Colbert. They discuss how J.R.R. Tolkien helps The Late Show host make sense of AI, whether technology will ever be able to replicate the ‘micronutrients’ of human interaction, and more.

    You can find this episode and more on the Possible podcast feed: https://play.megaphone.fm/awr0uaskrl6m7mfdaaeb0w

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    56 mins
  • OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin

    OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin
    Oct 7 2025

    In this encore episode of Rapid Response, we chart OLIPOP’s surging popularity. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the prebiotic beverage trend, sparking the likes of Coca-Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO, and formulator, Ben Goodwin, shares how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.

    Visit the Rapid Response website here: https://www.rapidresponseshow.com/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    30 mins
  • Do businesses still have a social responsibility? with The B Team’s Leah Seligmann

    Do businesses still have a social responsibility? with The B Team’s Leah Seligmann
    Oct 3 2025

    Headwinds across the business world challenge any leader striving to make an impact beyond shareholder value. Few know this struggle better than The B Team, born out of Sir Richard Branson’s drive to elevate the role and responsibility of business in society. CEO Leah Seligmann joins Rapid Response to share why some leaders are pulling back, where others are pressing forward, and which actions can have the greatest impact — from climate change to diversity. In this delicate moment for business, Seligmann explores the courage and agility required to navigate today’s volatility.

    Visit the Rapid Response website here: https://www.rapidresponseshow.com/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    31 mins
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