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Randy Gage

Randy Gage

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 SHOW NOTES: The following guest column by Randy Gage is an excerpt from his new book, Wealth Without Apology, which is being released this week, and which will be the subject of my conversation with him on my podcast this Thursday: Alan Weiss's The uncomfortable Truth Magnitude of Scale: Why Thinking Bigger Pays Better I’m currently conducting a comprehensive, groundbreaking, rigorous, cross-sectional, peer-reviewed, gold-standard, double-blind, placebo-controlled, first-of-its-kind, breakthrough, scientific research study. The purpose of the study is to test the following hypothesis: In today’s environment, it is easier to become a billionaire than a millionaire. This premise may not be as cheeky as it sounds. As I told you earlier, it’s surprisingly easier to earn a large amount of money quickly than it is to earn a small amount of money over a longer period. This is due in large part to a dynamic I call the “Magnitude of Scale Effect.” Put simply… The more bold, audacious, and breathtaking an endeavor is—the greater the likelihood it will attract the people and resources necessary to bring it into existence. Think about this: Airbnb went from two guys renting air mattresses to a $100 billion IPO faster than millions of entrepreneurs ever manage to reach six figures. Why is it easier to sell a Lamborghini Veneno than a Ford Escape? The person who buys a Ford likely must plan far ahead, budget tightly, weigh sacrifices, and hopefully get approved for credit to drive home their new wheels. The person who buys a Lambo understands the concept of value-for-value exchange, has no creditworthiness issues, and brings in enough discretionary income to make the purchase an easy decision. Even an impulse one. If you want to join me on my crusade to make the world more prosperous, it begins by increasing the level of your own prosperity. And the most important part of that process is expanding the window through which you see the world. I use shoes as the analogy for how this process worked with me. Initially my dream was to be able to afford a pair of luxurious Bally loafers, which cost around $200 back then. Younger readers may be shocked to discover we didn’t always live in a world where sneaker drops were a thing! My siblings and I had two pairs of shoes: dress shoes (cheap leather or, more often, plastic) which we wore to school, to church, on holidays, etc., and tennis shoes for gym and after school. By the time I grew up and had entered the business world, having three or four pairs of shoes meant you were extremely rich. In fact, I knew a few guys who had black shoes for dark suits and brown shoes they could wear with a green or tan suit. I even saw Elvis on television once wearing blue suede shoes! Next thing you know, I’m a twenty-something hard-charger who wants to be a business tycoon like Bobby Ewing on Dallas and Blake Carrington on Dynasty,and I heard about the aforementioned Bally loafers. (Which were voted by the readers of Robb Report magazine as the most comfortable shoes in the world.) Since $200 was what I paid to buy my used car from the post office government auction, you can imagine what a daunting, almost impossible goal this was for me. But manifest those suckers I did. Had my mother learned at that time that I spent $200 on a pair of shoes, she would have slapped me into next week. But the spell was broken… I learned there was another world reality out there, and that it was possible for a kid from Allied Drive in Madison, Wisconsin, to own nice things. Once I started rocking those Ballys—the window I saw the world through started expanding. © 2026 Randy Gage You can reach him at RandyGage.com ....Read more on the blog here: https://alanweiss.com/randy-gage-2/
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