Live from Dayton: Asphalt & Algorithms Bestseller News, Trade Show Mastery, and Why Visibility = Opportunity.

HOSTS:

Randy Chaffee (host)

Wes Wyatt (producer/director)

GUEST:

Randy Chaffee

EPISODE SUMMARY:

Wes opens from the control chair and tosses to Randy, who’s broadcasting live from the Construction Roll Forming Show in Dayton with Shield Wall Media. Randy shares big news: his new book, Asphalt & Algorithms, hit #1 in multiple Amazon business/sales categories, and he’s signing copies at the show. The conversation turns into a mini-masterclass on trade shows—how visibility compounds, why “live from the floor” content outperforms a static banner, and how tiny, consistent behaviors build massive long-term wins.

They also announced a new book collaboration with Ben Gay III on trade shows for The Closers series (targeting “Volume 7,” subject to final sequencing), plus a future Building Wins book. Along the way: NFBA involvement, “man-on-the-street” coverage planned for Oklahoma City, shout-outs to friends and fellow podcasters, and a reminder that losses turn into wins when you extract the lesson.

HIGHLIGHTS & TAKEAWAYS:

Bestseller momentum: Marketing paired with a solid product can drive category #1s; celebrate, then keep serving readers.

Trade show edge: Don’t just attend—broadcast. Lives, interviews, and quick clips extend your reach beyond the hall and long after the show ends.

Visibility = Opportunity: Show your work in public; credibility compounds via small, consistent actions.

Hire pros, then listen: Editors, designers, and tech partners make you better—keep final say, but value their counsel.

NFBA service: Give back to the industry; involvement pays off in growth, relationships, and impact.

CHAPTERS / TIMESTAMPS:

00:00 Wes cold-open from the studio; Randy’s live on a busy show floor

01:05 Theme intro → on with the show

01:27 Banter, live-event realities, why “producer eyes” wander

01:53 From Dayton Convention Center: traffic’s strong; good vibes with Shield Wall Media

02:54 Book news: Asphalt & Algorithms becomes an Amazon category bestseller; signing copies on site

05:04 Where to buy: Amazon or signed copies via iBuyFromRandy.com (same price plus signature)

06:07 First-edition signed copies—why that matters to collectors and fans

06:42 New collab: Trade show book with Ben Gay III for The Closers series (soup-to-nuts playbook)

08:06 Future project: a Building Wins book

08:22 Trade show principles: greet everyone, be present, don’t “booth-sit” on your phone

10:57 NFBA talk: service mindset; upcoming man-on-the-street coverage in Oklahoma City

13:43 Show-floor shout-outs: Shannon Latham, Steel Kings, and Shed Geek

17:25 Sponsor roll — Source One Marketing / iBuyFromRandy.com

18:07 Why the book exists: to give back; dedicating it to Dad and the lessons that shaped the work

22:58 “Rare air”: hundreds of consistent episodes put the show in elite company

23:16 Hire smarter, listen harder: the title change story that leveled up the book

29:51 Big-venue realities: McCormick Place, OCCC, miles walked, and carrying boxes of books

32:15 “Algorithms vs. asphalt”: digital visibility and real-world handshakes—do both

33:04 Call for guests: wins, losses-turned-wins, and lessons we can all use

36:21 Long game: blend sprints with marathon habits

37:12 Wrap: back to the floor—go make today your best day ever

38:00 Outro

NOTABLE MENTIONS / RESOURCES:

Asphalt & Algorithms (new book; signed copies via iBuyFromRandy.com)

Construction Roll Forming Show — Dayton, OH (Shield Wall Media)

NFBA — National Frame Building Association...