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ROOF WARS: Battling for the Soul of an Industry

ROOF WARS: Battling for the Soul of an Industry

By: Chad Westbrook & David Bonney
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About this listen

Roof Wars is the podcast for roofing professionals who refuse to settle for mediocrity. Each episode unpacks the best strategies, proven systems, and real-world insights to help you: ✅ Stand out in a crowded market ✅ Develop great clients, not just chase leads ✅ Build a reputation based on quality and integrity ✅ Scale your business the right way The future of the industry depends on those willing to raise the bar, lead by example, and fight for a higher standard. If you're ready to sharpen your skills, grow your business, and dominate in commercial roofing… Welcome to the war.2025 Economics Education
Episodes
  • EPISODE 23: Gearing up for ServiceCon!
    Feb 25 2026

    In this session of the RoofWars Podcast, Chad talks about turning up the heat on growth, leadership, and what it really takes to dominate the commercial roofing service game at ServiceCon.

    This episode is all about showing up with intention. We break down how to walk into events like ServiceCon with clear goals, real questions, and a strategy that drives measurable results — not just handshakes and business cards. From uncovering what's holding your service division back to building powerful career ladders that retain top talent, this session is packed with high-impact insights you can apply immediately.

    If you're serious about growing your service division, increasing profitability, and surrounding yourself with the sharpest service-focused minds in commercial roofing, this is the episode to hear before you walk through those doors.

    At the end, the audience can learn how to maximize their event ROI, identify growth bottlenecks, build scalable leadership pathways, and position their company for a breakout 2026.

    Success isn't found in the room; it's taken. Are you coming to win?

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    22 mins
  • Episode 22: Why Service Divisions Stall Every 300K
    Feb 13 2026

    In this episode of Roof Wars, Chad and David unpack why so many commercial roofing service divisions hit a ceiling—and it's not the weather, the market, or your techs. It's the hourly mindset, reactive leak calls, and what they call "Onesie-Twosie Syndrome"—clients who use you once and never return.

    They break down the real math behind the $300K plateau, explain why "just fixing the leak" limits growth, and show how proactive education, on-site upsells, and aligned account management turn service trucks into true profit centers.

    If you want to stop leaking revenue and start building a scalable, high-performing service division, this episode is for you.

    By the end of this conversation, you'll understand exactly why service divisions stall—and what it takes to scale beyond it.

    Are you ready to turn service calls into scalable revenue?

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    28 mins
  • EPISODE 21: KICKING OFF THE NEW YEAR!
    Jan 23 2026

    In this episode of Roof Wars, Chad dives deep into what it really takes to kick off a powerful, profitable, and stress-free year in roofing and service businesses.

    This episode also challenges you to check your planning process, embrace humility, and stay curious — because growth comes from learning, asking questions, and being willing to look uncomfortable. We'll explore how networking, vulnerability, and openness to new ideas can completely transform your leadership and company culture.

    By the end of this podcast, you'll walk away with clear strategies, practical tools, and a winning mindset to eliminate backlogs, align your team, and build momentum that lasts all year long. Most importantly, we'll remind you of one core truth:

    No matter how great your technology is, your people are your greatest asset.

    If you want a clear vision for 2026, better team alignment, stronger company culture, smarter planning, and faster growth, this is an episode you don't want to miss.

    Let's get into it!

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    23 mins
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