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ROOF WARS: Battling for the Soul of an Industry

ROOF WARS: Battling for the Soul of an Industry

By: Chad Westbrook & David Bonney
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About this listen

Roof Wars is the podcast for roofing professionals who refuse to settle for mediocrity. Each episode unpacks the best strategies, proven systems, and real-world insights to help you: ✅ Stand out in a crowded market ✅ Develop great clients, not just chase leads ✅ Build a reputation based on quality and integrity ✅ Scale your business the right way The future of the industry depends on those willing to raise the bar, lead by example, and fight for a higher standard. If you’re ready to sharpen your skills, grow your business, and dominate in commercial roofing… Welcome to the war.2025 Economics Education
Episodes
  • Episode 16: Educating Customers on the Value of Regular Roof Inspections
    Sep 26 2025

    In this episode of Roof Wars, Chad and David dive into the importance of preventative roof maintenance and why it matters most in the fall. They unpack the common misconception many building owners have, “no leaks, no problem,” and show how that mindset can cost thousands in avoidable repairs.

    Through real world stories like a restaurant hit with $10,000 in damage that could have been prevented for just $500, they reveal the hidden risks of clogged drains, frozen scuppers, and neglected inspections. Using powerful analogies from car maintenance to personal health, they explain how framing preventative care around client goals, budgets, and disruptions builds trust and drives smarter decisions.

    Listeners will learn how to use data from past service calls to educate customers, how to position themselves as trusted advisors, and how to flip the conversation from today’s comfort to tomorrow’s outcomes. This episode gives roofing professionals practical tools to strengthen client relationships, prevent costly emergencies, and lead with confidence.

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    24 mins
  • Episode 15: Understanding Service Trends
    Sep 12 2025

    In this episode of Roof Wars, Chad and David tackle the challenge of making data simple and usable for your service division. Learn why tracking the three core numbers revenue, gross margin, and backlog, can give you crystal-clear visibility into the health of your business in just three seconds. Discover how automating reports, simplifying insights, and focusing on early warning metrics like ETA compliance and invoice lag can free up your time, protect profitability, and prevent small issues from becoming costly fires. You will also uncover how turning raw numbers into actionable clarity empowers your leadership, strengthens team accountability, and helps you scale your service division with confidence and consistency.

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    27 mins
  • Episode 14: Improving Response Times to Gain a Competitive Edge
    Aug 29 2025

    In this episode of Roof Wars, Chad and David tackle the challenge of leak season and how to turn responsiveness into your ultimate competitive edge. Learn why owning your five-mile radius can give you faster service, stronger client trust, and built-in local marketing. Discover how to set clear expectations, exceed client demands, and use proximity as a strategic advantage that helps you dominate your market. You will also uncover how aligning operations with client needs, leveraging speed and visibility, and building trust within your community can help you boost profitability, protect client relationships, and scale your service division into an eight-figure powerhouse.

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    19 mins
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