In this episode of Roof Wars, Chad and David dive into the art of defining your Ideal Client Profile (ICP) and why focusing on your own backyard can be the fastest path to growth. Learn how to pinpoint the clients you love working with, spot the red flags that drain your resources, and use buying behaviors, payment terms, and industry needs to shape your strategy. You will also discover how leveraging proximity, playing to your strengths, and targeting high-value opportunities can help you dominate locally, boost profitability, and set the stage for long-term expansion.

In this episode of Roof Wars, Chad and David tackle one of the toughest challenges in commercial roofing: handling frustrated and upset customers. Learn why missed expectations often go unspoken, how to recognize the signs before they become deal-breakers, and why adopting a culture of extreme ownership can turn negative feedback into business growth. You will also discover how refining your service journey can strengthen client trust and drive long-term success.

In this episode of Roof Wars, Chad and David break down how to transition from a production-focused company to a profitable service division. Learn why service work is recession-proof, how to use existing client relationships to kickstart growth, and why building a service-first mindset can unlock more re-roof opportunities than ever before.