In this episode, we dig into the real data — Stanford studies, Google’s consumer insights, and Gitomer’s research — all pointing to the same surprising truth: only 10–16% of homeowners are actually shopping for the lowest price. The rest are choosing based on trust, value, reputation, and the experience you deliver.

From there, we break down exactly how to prevent shopping around with a process that builds value long before the customer ever considers getting another quote. You’ll learn:

• Why a defined process, scorecard, ride-alongs, training, and 1:1s create the foundation
• A three-step team exercise to separate yourself from the competition today
• How to refine your value points so they’re clear, tangible, and proven
• Where to naturally insert those value points into your documented process

If you want fewer “I’m going to get a couple more bids” moments and more confident, committed customers, this episode will sharpen your edge.

Follow the show, leave a rating, and drop your questions on social or email — they might be the next QOD.

Have a Question? - Submit your questions to chrish@nexstarnetwork.com

Every year, like clockwork, the holiday objection comes crashing in: “We’re just going to wait until after the holidays.” In today’s Question of the Day, we break down how to handle this without sounding pushy — and how to turn it into one of the most predictable (and winnable) objections in the trades.

I walk through why the best time to do business is always today, and how the reasons behind that change season to season. More importantly, I show you how to build a team-generated list of “golden BBs” — small, powerful talking points you can use just like a plumber uses a fully stocked truck: ready for any situation.

We dig into real examples your team can use immediately.

This episode helps your team get proactive, stay equipped, and confidently work objections before they happen — so the holidays don’t slow you down.

Follow, rate, and leave a comment on your favorite platform.

Have a Question? - Submit your questions to chrish@nexstarnetwork.com

Chelsea from Chicago wants to start setting goals—even though her company doesn’t. In this episode, we walk through exactly how to build goals that actually stick, not just ones that look good on paper.

We talk about why writing your goals down matters, how to start with simple team goals, and how “one more than last month” can quietly change your entire trajectory. Then we break down the full SMART-ER framework:

If you’ve never set goals before, this episode gives you a simple path to start—and a blueprint to grow into over time.

Follow the show, rate it, and leave a comment.

Have a Question? - Submit your questions to chrish@nexstarnetwork.com

Have a Question? - Submit your questions to chrish@nexstarnetwork.com