Purposing cover art

Purposing

Purposing

By: Given - Part of Anthesis
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Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.Copyright 2025 Given - Part of Anthesis Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • When your purpose stops landing: How Legal & General rebuilt theirs and how you can too | Emma Hardaker-Jones
    Dec 9 2025

    When a company built on purpose realises its purpose no longer lands, everything has to be re-examined. Even the language that once united it.

    So how do leaders reshape something so emotional, so foundational, without breaking what made it powerful in the first place?

    In this episode, Becky is joined by Emma Hardaker-Jones, Group Chief People and Transformation Officer at Legal & General. Emma has played a central role in defining Legal & General’s most recent chapter, with a big focus on purpose and culture.

    In this conversation, you’ll hear how Legal & General reshaped their purpose to make it meaningful for every colleague, from the boardroom to the phone lines. They they unpick what it takes to hardwire culture change into leadership behaviour and why balancing head and heart is essential for building a purpose-driven business

    Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

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    33 mins
  • Can your cuppa change a global industry? Putting the tea in sustainability | Gareth Mead, Lipton
    Nov 25 2025

    We all love a cuppa, but did you know the contents of the mug in your hands could hold the key to transforming global value chains?

    in this episode, Becky is joined by Gareth Mead, Chief Communications & Sustainability Officer at Lipton Teas and Infusions, the world’s largest tea company.

    Gareth is responsible for shaping how the business defines and delivers its sustainability ambitions. With two decades of experience in corporate affairs, he’s helped some of the world’s biggest brands find their voice and their values.

    In this conversation, you’ll hear how Lipton is rethinking the role of business in creating “value for all, the realities of embedding positive social and environmental impact in a complex, global system. They also explore why the future of sustainable business depends on transparency and collaboration.

    Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

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    34 mins
  • Mutual benefits: How YBS enacts purpose to make financial services mutual, meaningful and member-led | Susan Allen, YBS
    Nov 11 2025

    What if decisions were not just owned by stakeholders, but shaped by the customers themselves?

    In this Episode, Becky is joined by Susan Allen. Susan is leading the organisation at a time when financial services must do more than deliver profits. They must build trust, resilience, and create lasting value for their members and communities.

    In this conversation, you’ll hear how a mutual organisation can support financial resilience and inclusion in times of economic uncertainty, why creating the right culture is central to delivering both social good and commercial success and what it takes for leaders to embed purpose meaningfully, so it shapes decisions from the boardroom to the branch floor.

    Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

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    34 mins
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