Purposeful Storytelling: The Real Engine of Equitable Healthcare with Kisme Williams, program director of the HLTH Foundation cover art

Purposeful Storytelling: The Real Engine of Equitable Healthcare with Kisme Williams, program director of the HLTH Foundation

Purposeful Storytelling: The Real Engine of Equitable Healthcare with Kisme Williams, program director of the HLTH Foundation

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 A defining insight from this conversation is that great healthcare marketing starts with purpose: every message must be true, and it must help. In this episode, Kisme Williams, program director of the HLTH Foundation, discusses her transition into healthcare marketing, the universal power of storytelling, and why purpose-driven communication is essential for equity. She highlights the Foundation’s focus on inclusive healthcare and shares two major initiatives: Mentorship Changes Everything and All Better. Finally, Kisme also explains why 2026 will reward brands that use AI ethically and humanize digital experiences without losing empathy. Tune in and learn how purposeful storytelling can shape a more equitable future! Resources: Follow and connect with Kisme Williams on LinkedIn. Learn more about the HLTH Foundation on LinkedIn and their website. Apply for the CSweetener program here. Discover more about the Techquity initiative here. Make a donation at the HLTH Foundation here. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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