What if your toughest moments became your greatest fuel?

In this episode, Anne Mahlum shares how she transformed personal pain into purpose—first by founding Back on My Feet, where running helps the homeless reclaim their identity, and later by building the high-impact fitness brand Solid Core. She opens up about the power of specificity in leadership, the importance of setting boundaries, and why real change starts from within.

Tune in for a dose of clarity, courage, and inspiration to bet on yourself.

3 Key Takeaways:

1. Identity Shifts Spark Change – Anne emphasizes that helping people—especially those experiencing homelessness—shift how they see themselves is the first step toward lasting transformation.
2. Specificity Builds Trust – Whether it’s fundraising or setting boundaries, being clear and intentional in your communication creates stronger connections and greater results.
3. Leadership is Energy Management – Great leaders inspire by example, protect their time, and stay deeply aligned with their values, even when it means saying no.

Timestamps

00:00 - Introduction

03:24 - Anne explains the mission of Back on My Feet

05:07 - Discussion about running's impact on her life

06:42 - Jonathan shares his running background

08:47 - Conversation about identity shifting

13:02 - Discussion on philanthropy and entrepreneurship

15:40 - How Anne manages boundaries and opportunities

18:30 - Negotiation strategies

21:54 - Questions that helped Anne cultivate success

25:21 - Specificity in fundraising and asks

29:58 - Strategies for making multiple asks

31:52 - Key pillars of building community

40:59 - Future of fitness

44:17 - Advice on taking action and trying new things

45:49 - Reflection on future self

46:50 - Closing remarks

Connect with Anne Mahlum

Instagram: @annemahlum

LinkedIn: Anne Mahlum

Facebook: Anne Mahlum Business

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