Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Elijah May,  co-founder & CMO of Team CMO, joins the panel as they answer marketing questions submitted by our audience.

From the crucial decision of the first marketing hire in a startup, to the common friction between Creative teams and Strategists in ad agencies, the panel explores real-world challenges faced by marketers. They also delve into the potential opportunities and advantages of incorporating generative AI content into marketing strategies, and how marketers can leverage the assurance of full indemnification for copyright-related claims. Tune in to stay ahead in this ever-changing landscape, as the panel brings you an engaging discussion filled with valuable insights.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here - https://www.wearerival.com/amp-group ]

If you have a marketing question you want answered, submit it here.

Watch the video version of this Podcast on YouTube.

Chapters:

(02:00 ) Q1: Im a startup founder/ CEO and have no idea about marketing - who should I hire first:  2 mid level growth marketers or a CMO? And what KPIs should I be judging them on during the interview process?  

(8:50)  Q2: I recently  joined an ad agency as a strategist. Why does the Creative team hate the Strategists - Or is it just me? And how can I reduce the friction between the two?

(16:30) Q3:  How can marketers leverage the assurance of full indemnification for copyright-related claims to incorporate generative AI content into their marketing strategies? 

(24:20) Rants @ Raves.

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Elijah on LinkedIn.

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Colton Pond, VP & Head of Marketing at Truv, who shares his insights and expertise on questions submitted by our audience.

From co-owning key marketing metrics and showcasing value-add in uncertain times, to enhancing transparency and accountability in programmatic advertising, the panel addresses real-world challenges faced by marketers. They also delve into the biggest marketing challenges for early-stage fintech organizations in 2023 and the implications for marketers.

Mentioned in the show: 

• Uncommon 4th july LGBTQIA campaign in Times Square

If you have a marketing question you want answered, submit it here.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here - https://www.wearerival.com/amp-group ]

Chapters:

• (02:19) - Q1: With the uncertainties of the future economy and the need to demonstrate content ROI, how can marketers effectively co-own key marketing metrics with other functions and showcase their value-add to management? 
• (09:10) - Q2:  The recent report by Newsguard suggests that programmatic advertising dollars could be more effectively utilized if they were not allocated to unreliable AI-generated sites. How can marketers enhance transparency and accountability in programmatic advertising to prevent funds from being wasted on platforms that lack human oversight and produce erroneous content?
• (18:35) - Q3:  What are the biggest marketing challenges that you believe face early stage fintech organizations in 2023, and why?
• (26:00) - Rants & Raves

Watch the video version of this podcast on Youtube.

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

Find Colton on LinkedIn

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Amanda Natividad, VP of Marketing @ SparkToro, who shares her insights and expertise on questions submitted by our audience. We kick off with most important question of them all - Is a hotdog really a sandwich?

From personal branding to carbon emissions in marketing, the panel addresses real-world challenges faced by marketers. They also delve into the Google scandal and successful festival sponsorships. With a focus on the importance of staying informed and avoiding trend-chasing, this episode provides valuable insights to help marketers stay ahead in a rapidly changing landscape.

Mentioned in the show: 

• Cannes hotdog research and Cannes content hub
• Hubspot creator network
• Google lawsuit news
• Vodafone x Glastonbury activation
• Barbie activations

If you have a marketing question you want answered, submit it here.

Watch the video version of this Podcast on YouTube.

Chapters:

(01:41) Intro - Amanda Natividad

(04:20) Q1- What challenges and opportunities do marketers face in measuring and reporting the environmental impact of media campaigns, and how can a standardized framework for measuring carbon emissions help drive industry-wide progress?

(12:00) Q2- We’re entering an era where B2B brands are building their own creator networks/media businesses by “buying” Creators (see Hubspot ) Working with content creators requires a balance between brand guidelines and allowing flexibility for co-creation. How can brands establish clear playbooks and guidelines while still giving creators the freedom to produce authentic content that resonates with their audience?

(19:15) - Q3 - As a mid-senior level marketer, should I be trying to build my personal brand right now? I'm worried that if I don’t start a newsletter or share “thought leadership” on Linkedin, I won’t be able to compete in 10 years. Thoughts? 

(24:20) Rants & Raves

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter.