Publishing Rodeo: The Good, The Bad, and the Bloody Ugly cover art

Publishing Rodeo: The Good, The Bad, and the Bloody Ugly

Publishing Rodeo: The Good, The Bad, and the Bloody Ugly

By: Sunyi Dean
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In 2022, two authors debuted in the same genre, with the same publisher, in the same year. Yet each of their books, and subsequently each of their careers, went in very different directions. That pattern repeats itself throughout the industry, over and over. Why does this happen, and what does it mean?

In this Hugo-nominated podcast, we aim to answer those questions and many more, using collated experiences from ourselves, friends, colleagues, and a slew of industry professionals in an attempt to deconstruct what makes or breaks a book, along with how to build–and maintain!–an author career.

Sunyi Dean
Art Career Success Economics Literary History & Criticism
Episodes
  • S2 E45: Post-Debut Blues & Bookish Longevity, ft. "Drake Scottford"
    Oct 26 2025

    Are we really back? Were we ever truly gone? Who is special guest Drake Scottford, and why is he joining us today? These questions and more will be answered in episode 45.

    On a more serious note, we cover a wide range of topics today: a general catch-up on where we both are, career-wise, what prompted us to record again, and how life after debut is going. (Spoiler: it's complicated and stressful.)

    There's been a move in the industry to talk about the problem of career longevity, which is definitely a favorite subject here, and now we're weighing in, almost 3 years exactly after our 2022 debuts. Though we have no guest other than Drake Scottford, we did collect some responses in an informal questionnaire, and share a few of those answers.

    Other things we discuss: the magic sales number, and an infamous AMA with a big 5 marketing person, and the absolute joy of reading commercial fiction.

    Link to the Reddit AMA with Marketer: https://www.reddit.com/r/PubTips/comments/1nw96ti/ama_big_five_marketer_umssalt/

    Link to The Magic Number, by Todd Satterson:

    https://bardpress.com/the-magic-number/

    Tracks of My Tears (article featuring David Headley):

    https://www.thebookseller.com/features/tracks-of-my-tears-where-does-the-fault-lie-when-books-fail-to-hit

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    59 mins
  • E44: More Than The Text Of Our Book, ft. Greatest Author Chuck Tingle
    Nov 28 2024

    Famed for his highly unique fiction, and for the the pink mask that conceals his secret identity, Chuck Tingle (pseudonymous name) is a much-beloved icon in the SFF book world and beyond. Today he joins us to share the incredible story of his journey through publishing, and to make a passionate case for why authors are so much more than just the story they write. We also discuss the nuts and bolts of book deals, running innovative book events, and how to approach publisher negotiations.

    Although this has a bit longer run-time than normal, we hope you find this episode as intriguing, entertaining, and profoundly uplifting as we did. LOVE IS REAL, buckaroos!

    Topics covered:

    • Autism and backstory
    • Journey into publication
    • The origins of his surrealist art
    • Sad Puppies / Rabid Puppies
    • Chuck's unique view on the concept of "branding"
    • Integrating art with marketing
    • The role authors can play in self expression
    • The relationship between who authors are and what they write
    • When authors we love let us down
    • Chuck suggests that publishing is the kindest of all the artistic industries
    • Chuck's advice for approaching deals
    • We talk about Chuck's deal progression
    • Selling books through events, and rethinking them
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    1 hr and 35 mins
  • S2 Ep 43: Momentum, Worldcon, and Arguing on the Internet (ft Sunyi and Scott)
    Oct 7 2024

    Catch-up episode after a long gap! Sunyi and Scott both discuss career momentum, cheerfully losing at the Hugos, and the pushback they've had from Reddit / the internet. Sunyi explains why she'd turn down other nominations in the future, while Scott talks about why he was happy to sign a smaller deal for his UK rights. They also cover future plans, and what happened to previous author guests.

    And finally, they each get to give the pettiest hill they'd die on. Hint: Sunyi's hill starts with "J" and ends in "owling".

    Link to the Guardian article that Sunyi talks about in her Petty Hill at the end: https://www.theguardian.com/books/1997/jul/08/booksforchildrenandteenagers.danglaister

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    47 mins
All stars
Most relevant
This is such an INCREDIBLE insight into traditional publishing. Thank you Sunyi, Scott and all the guests!

Brilliant

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