Using both traditional and evolving methods to better understand what is on the mind of the public is important when conducting qualitative research. In this episode of POP, the Public Opinion Podcast, Darby Steiger, Vice President of Innovation and Solutions, SSRS explains how qualitative research complements surveys by uncovering the "why" behind public opinions, offering deeper insights into people's beliefs and experiences. She also highlights the shift to virtual and asynchronous research methods after the COVID-19 pandemic and how these innovations are changing the landscape of data collection.

Host: Sarah Spell, PhD, Research Officer, The Pew Charitable Trusts

Guest: Darby Steiger, Vice President of Innovation and Solutions, SSRS

Political polling is often a hot topic of conversation when siblings Ruth, David and Jonathan Bernstein get together. All three have unique perspectives and professional experience in this space. In this episode of POP, they delve into misperceptions about polling within the general public and media, the challenges in media coverage of polls - especially during close elections - and provide recommendations on how pollsters and journalists can better communicate polling data.

Host: Ruth Bernstein, lead pollster and CEO of EMC Research

Guests: Jonathan Bernstein, former Bloomberg opinion columnist covering politics and policy, co-editor of Making of the Presidential Candidates, and former professor of political science.

David Bernstein, prize-winning journalist who covered New England politics for decades at the Boston Phoenix, Boston Magazine, and WGBH. Jonathan and David write the Good Politics, Bad Politics newsletter about government and elections on Substack.

Staying current with new developments in the field of public opinion research is at the heart of Survey Practice’s “Recent Books and Journals Articles in the Field” column. In this episode, Eva Aizpurua, PhD, Editor-in- Chief of Survey Practice talks with Mario Callegaro, PhD, curator of “Recent Books and Articles in the Field,” about how the field has changed since he started the column 16 years ago, the latest trends in survey research and the need for more books on topics such as user experience research and surveys in the medical field.

Host: Eva Aizpurua, PhD, Research Director National Centre for Social Research, England and Editor-in- Chief of Survey Practice

Guest: Mario Callegaro, PhD, Senior Staff User Experience Researcher in Google Cloud UX, London and curator of Survey Practice’s column, “Recent Books and Articles in the Field”