In the world of public opinion research, engaging respondents is more than just a numbers game—it's about creating a relationship built on trust and mutual benefit. In this episode of POP, the Public Opinion Podcast, Mike Dennis, Senior Vice President at NORC at the University of Chicago and founder of AmeriSpeak offers best practice tips in panel management that lead to effective respondent engagement.

Host: Frank Kelly, Market Research Practice Lead at Virtual Incentives

Guest: Mike Dennis, Senior Vice President at NORC at the University of Chicago and founder of AmeriSpeak

Using both traditional and evolving methods to better understand what is on the mind of the public is important when conducting qualitative research. In this episode of POP, the Public Opinion Podcast, Darby Steiger, Vice President of Innovation and Solutions, SSRS explains how qualitative research complements surveys by uncovering the "why" behind public opinions, offering deeper insights into people's beliefs and experiences. She also highlights the shift to virtual and asynchronous research methods after the COVID-19 pandemic and how these innovations are changing the landscape of data collection.

Host: Sarah Spell, PhD, Research Officer, The Pew Charitable Trusts

Guest: Darby Steiger, Vice President of Innovation and Solutions, SSRS

Political polling is often a hot topic of conversation when siblings Ruth, David and Jonathan Bernstein get together. All three have unique perspectives and professional experience in this space. In this episode of POP, they delve into misperceptions about polling within the general public and media, the challenges in media coverage of polls - especially during close elections - and provide recommendations on how pollsters and journalists can better communicate polling data.

Host: Ruth Bernstein, lead pollster and CEO of EMC Research

Guests: Jonathan Bernstein, former Bloomberg opinion columnist covering politics and policy, co-editor of Making of the Presidential Candidates, and former professor of political science.

David Bernstein, prize-winning journalist who covered New England politics for decades at the Boston Phoenix, Boston Magazine, and WGBH. Jonathan and David write the Good Politics, Bad Politics newsletter about government and elections on Substack.