Episode Summary: In this powerful episode, Tracy welcomes mindset and success coach Brad, who shares transformative insights into overcoming limiting beliefs and shifting mindset for lasting success. Brad dives deep into how limiting beliefs, toxic thought patterns, and emotions block individuals from achieving their full potential. He talks about how mindset coaching helped him break free from scarcity thinking and how he's now helping people all over the world make the same breakthroughs. Brad and Tracy explore the concept of subconscious beliefs, how they are formed, and ways to dismantle them.

Key Topics Discussed:

• Brad’s personal journey from being $92,000 in debt to creating success through mindset transformation.
• The power of rewiring your mind for happiness and success.
• Overcoming fear, scarcity, and limiting beliefs to unlock financial and personal abundance.
• The role of certainty, significance, and subconscious patterns in keeping people stuck.
• How fear and worry can become addictive habits and the need for boundaries in relationships.
• The process of shifting identity and aligning beliefs to create lasting change.
• Brad’s upcoming 5-day Success Accelerator Challenge, designed to help participants break through limiting beliefs and create lasting transformations.

Key Quotes:

• "It's not business success and money that makes you happy; it’s rewiring your mind for happiness that makes you successful."
• "Manifestation is the physical representation of your consistently dominant vibration."
• "Most people meet the need for certainty by proving a limiting story true."
• "Fear is the thing that stops us, but everything you ever want is on the other side of it."

Episode Highlights:

• Brad’s Story of Transformation: Brad shares how he went from a place of fear, doubt, and significant debt to a life of abundance by shifting his mindset.
• The Subconscious Mind and Beliefs: Tracy and Brad discuss how many of our limiting beliefs are subconscious and how shining a light on them allows for powerful change.
• Creating Boundaries with Family: Brad explains how to balance love with setting boundaries for growth and protection of one’s energy.
• The Importance of Identity: They dive into how our identity drives behaviors and why changing at the belief level is key to long-term transformation.

Upcoming Event: Brad’s 5-day Success Accelerator Challenge begins Monday, October 21st. It’s a free immersive experience designed to help participants identify and shatter their deepest limiting beliefs, while creating a roadmap for personal and professional success.

Join the Challenge Here: https://www.bradbizjack.com/a/2147528243/wHiYra9q

Connect with Brad:

• Website: https://www.bradbizjack.com/
• Instagram:https://www.instagram.com/bradbizjack/

Connect with Tracy:

• Instagram: https://www.instagram.com/captivatetheroom/
• Website: https://www.captivatetheroom.com

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Understanding the Subconscious and Your Voice

In this episode, we dive into how the subconscious plays a crucial role in shaping the way we use our voice. It’s a deeply personal journey that can often be misunderstood, and today, we explore some hard truths behind why people may think they've "got it," only to realize there's much more work to be done.

Key Topics:

• The Subconscious at Play: How the subconscious tries to protect you by keeping you playing small, even in situations where you think you've made progress.
• Voice and Vulnerability: Your voice is a representation of your identity, and because of past experiences, your subconscious tries to guard you from being truly heard.
• Overcoming the Voice Masks: The barriers and “masks” we use in communication are often subconscious efforts to hide vulnerability. Learn why these barriers must be removed to reveal your authentic self.
• The Illusion of Progress: The dangerous belief that attending one free training or learning a few techniques means you've "mastered" voice work. Why ongoing practice and deep work are essential for real transformation.
• Real-World Examples: Stories from past clients and their journeys, from initial struggles to breakthroughs, emphasizing the importance of consistent work and deep subconscious rewiring.
• Practical Steps for Improvement: How to connect to tactics that override subconscious blocks and allow you to express your true voice in any situation.

Key Takeaway: Your subconscious might be tricking you into believing you're making more progress than you really are, especially when it comes to voice work. To truly be heard, you must confront the protective mechanisms your subconscious has built around your voice and push past the illusions of progress.

Next Steps:

• If you’ve felt stuck or plateaued in your voice work, it's time to dig deeper. Overcoming the subconscious barriers will help you unlock the power of your authentic voice.
• Connect with Tracy for more in-depth training and coaching on how to break free from these subconscious tricks and step into your full potential as a communicator.

Resources:

• For more information on Tracy’s coaching programs, visit https://www.captivatetheroom.com/convert-free/

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In this episode, we dive deep into the intersection of voice and sales, uncovering how outdated sales tactics are costing businesses, while connection and authenticity are leading the charge for success.

Key Discussion Points:

1. Sales Tactics Gone Wrong
   • Tracy shares insights from a recent conversation with a student about sales tactics that focus too much on controlling the outcome.
   • The brain's natural response to hard-sell tactics is to "find an out," leaving the buyer focusing on how to exit the conversation instead of being open to the offer.
2. The Importance of Voice and Connection
   • Authenticity in sales isn't just about what you say; it's about how you say it. Tracy shares research on how the brain processes certain sales questions and explains how buyer trust has shifted in recent years.
   • Voice is more than just a tool for communication—it's the key to creating connection and trust.
3. Bad Sales Information & Buyer Burnout
   • The problem of buyer trust is discussed, with real-life examples of failed sales strategies, broken promises, and misuse of trademarked material.
4. Why Authenticity is the New Currency
   • Drawing from her data and personal experience, Tracy talks about how buyers are increasingly leaning into authenticity and connection.
   • She highlights how high-pressure questions, gimmicks, and surface-level sales tactics no longer work in today's marketplace.
5. How to Avoid the ‘Salesy’ Trap
   • Tracy shares a charming story about a client worried about being too “salesy” and how reframing her approach to be more genuine and confident shifted her success rate dramatically.
   • Salesy techniques often push people away, while a focus on transparency and realness can create a stronger bond with potential buyers.
6. The Future of Sales in a Post-2020 World
   • Tracy dives into the shifts happening post-2020, discussing how the COVID-19 pandemic changed the marketplace and the increased focus on online learning and selling.
   • The role of AI in amplifying the need for connection and authenticity is also explored.
7. The Power of Sound in Sales
   • One of the most fascinating points Tracy highlights is how people are retrospectively identifying that they knew they shouldn't have made certain purchases.
   • This underscores the idea that people are seeking sounds that align with the experience they want, and that making real connections through voice is crucial for long-term success.
8. What’s Next: Preparing for 2025
   • As we move toward 2025, sales strategies need to evolve.
   • Tracy emphasizes that what worked in sales before will no longer be effective, and now is the time to adapt.

Takeaways: Sales in today’s market isn't about manipulating outcomes or following rigid templates. It’s about using your voice to create authentic, genuine connections with your potential buyers. If you’re not paying attention to the sounds and signals you’re giving off, you may be losing sales without even realizing it. The world has changed, and so has sales—it’s time to evolve.

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