Today's episode is such a good one, y'all. If you've ever wondered how to actually protect your brand—or if all those scary trademark scam letters are legit—you are in for a treat. I brought back one of my favorite past guests, Joey Vitale, and trust me… when someone comes on the Wise Practice Podcast twice, it's because they REALLY know their stuff.

Joey is not only a top-rated trademark attorney, he's the guy who makes the legal side of business feel simple, human, and—dare I say—fun. And after everything he's taught me (and after using his team personally for my own trademark), I knew we needed a round two.

Today we're diving into what's new in the trademark world, how to spot a scam a mile away, why those "blue check" Gmail verifications matter, and the surprising places your brand might be at risk without you even realizing it. And listen—after the week I've had using ChatGPT to accidentally make up an entire fictional plot for my book club (yes, really), I can confidently say: do NOT let AI handle your trademark strategy. Leave that part to the experts.

So if you want to protect the business you've worked so hard to build—or you simply want to stop second-guessing every trademark-ish email that lands in your inbox—this episode is going to give you clarity and peace of mind.

Let's jump in and talk trademarks, scams, and everything in between with the brilliant and always entertaining Joey V.

02:00 – Whitney's ChatGPT Book Club Fail
06:54 – Meet Joey Vitale (Again!)
09:28 – The Good, the Bad & the "Do Not Trademark This" List
15:32 – When Another Business Has Your Same Name
21:20 – Beware Trademark Scams
23:52 – The Gmail Blue Check & Why It Matters
30:01 – AI, DIY Risks & USPTO Updates
31:28 – How to Work With Indie Law (+ Listener Discount)

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The 3 Mistakes You Must Avoid to Protect Your Brand with Joey Vitale

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