Protecting Brands & Product Names - Trademark Basics
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Protecting Brands & Product Names - Trademark Basics
-
Narrated by:
-
By:
About this listen
Tech companies spend a lot of time focusing on products. But how do we brand those products? This episode explores a few branding basics. There are really two things that you need to pay attention to when picking a name:
1. Pick a name that is protectable.
2. Pick a name that is not already being used by someone else in a way likely to be confused with your use, or in some instances, already subject to a pending trademark application.
This episode elaborates on both.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.