Proof-of-PR cover art

Proof-of-PR

Proof-of-PR

By: Kelley Weaver CEO of Melrose PR and Founder of Bitwire
Listen for free

About this listen

Welcome to Proof-of-PR: Your passport to the world of public relations for teams building onchain. I'm your host, Kelley Weaver, CEO of Melrose PR, a leading provider of crypto communications and PR strategy, and Founder of Bitwire, the modern newswire reimagined for today's comms professionals. Get ready for an inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the crypto space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leadership. These are the stories behind their success. This --- is Proof-of-PR.Proof-of-PR 2025 Economics Leadership Management & Leadership
Episodes
  • Season 3 Episode 10: Advice & Insights from Podcasting in Web3 (ft. Dylan Grabowski)
    Oct 23 2025

    On this episode of Proof-of-PR, Dylan Grabowski joins host Kelley Weaver to discuss his story and insights as Editor of Neo News Today and Host of the Smart Economy podcast.

    Dylan Grabowski covers various topics such as how podcasts are working with PR companies, why developers are choosing the Neo ecosystem, his biggest takeaways from the recent Token2049 event in Singapore, finding work in Web3 and much more!

    Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #ProofofPR #Podcast #Crypto

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    Timestamps:

    0:00 | Intro

    1:10 | Who is Dylan Grabowski?

    8:40 | What is Neo News Today?

    11:52 | Token 2049 Takeaways

    14:51 | Smart Economy Podcast

    18:22 | How podcasts enjoy working with PR companies

    26:01 | BITWIRE AD SEGMENT

    27:37 | Neo Ecosystem in 2025

    32:36 | What do developers choose Neo?

    38:06 | Advice for people curious about working in Crypto

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    🔗 Dylan Grabowski:

    • Website: https://www.smarteconomypodcast.com/
    • X: https://x.com/smarteconomypod
    • LinkedIn: https://www.linkedin.com/in/dylangrabowski
    • LinkedIn: https://www.linkedin.com/company/smart-economy-podcast

    🔗 Melrose & PoPR Links:

    • Website: https://www.melrosepr.com
    • YouTube: https://www.youtube.com/@proof-of-pr
    • X: https://x.com/ProofOfPR
    • X: https://x.com/MelrosePR
    • LinkedIn: https://www.linkedin.com/company/melrose-public-relations

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    Show More Show Less
    47 mins
  • Season 3 Episode 9: Building Authentic Communities in Crypto (ft. Erica Kang)
    Sep 11 2025

    On this episode of Proof-of-PR, Erica Kang joins host Kelley Weaver to discuss how she builds and fosters authentic communities in the crypto space.

    Erica Kang covers various topics such as KryptoPlanet, KryptoSeoul, crypto education in Vietnam and South Korea, social strategies, core values for success in crypto, and much more!

    Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #ProofofPR #Podcast #Crypto

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    Timestamps:

    0:00 | Intro

    2:15 | Who is Erica Kang?

    4:35 | Inspiration behind KryptoSeoul

    10:38 | Adapting to the Pandemic

    14:30 | KryptoSeoul events

    15:50 | Crypto education in Vietnam and South Korea

    19:40 | Using word-of-mouth to build communities

    23:22 | Being a Mom in Crypto

    27:36 | BITWIRE AD SEGMENT

    33:05 | How to build authentic communities

    35:20 | Crypto self-learning advice

    39:20 | Core values for success in crypto

    46:36 | Learn more about KryptoPlanet

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    🔗 Erica Kang:

    X: https://x.com/ekang426

    X: https://x.com/kryptoseoul

    LinkedIn: https://www.linkedin.com/in/ericakang426

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    Show More Show Less
    49 mins
  • Season 3 Episode 8: Managing Communications & Community for your Organization (ft. Tom Bruni)
    Aug 28 2025

    On this episode of Proof-of-PR, Tom Bruni joins Co-host Eunice Hwangbo to discuss how he handles media publishers and the community at Stocktwits.

    Tom Bruni covers topics such as Direct-to-Audience social channels, becoming a spokesperson, remaining a valuable resource to reporters, and much more.

    Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

    #ProofofPR #Podcast #Crypto

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    Timestamps:

    0:00 | Intro

    2:15 | Who is Tom Bruni?

    3:22 | Stocktwits

    4:25 | How to remain credible as an expert

    5:50 | What Tom learned from interviews with publishers

    9:07 | Impact of Direct-to-Audience channels

    11:45 | Managing Community expectations

    13:41 | BITWIRE AD SEGMENT

    14:30 | Balance representing Stocktwits and personal voice as an expert

    16:26 | Tom Bruni's blog

    17:42 | How to become an organization's spokesperson?

    19:56 | How to remain as a valuable resource to reporters

    22:24 | Don't overthink media interviews

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    🔗 Tom Bruni:

    Website: https://stocktwits.com/BruniCharting
    X: https://x.com/BruniCharting

    LinkedIn: https://www.linkedin.com/in/tombruni/

    LinkedIn: https://www.linkedin.com/company/stocktwits

    🔗 Melrose & PoPR Links:

    Website: https://www.melrosepr.com

    YouTube: https://www.youtube.com/@proof-of-pr

    X: https://x.com/ProofOfPR

    X: https://x.com/MelrosePR

    LinkedIn: https://www.linkedin.com/company/melrose-public-relations

    ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

    📢 Disclaimer:

    The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

    Show More Show Less
    24 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.