On this episode of Proof-of-PR, Elizabeth Olson, former Head of Marketing for Bitcoin at Magic Eden, joins Co-host Kelley Weaver to discuss her journey into the Bitcoin space and how others can get their career started in Bitcoin as well.

Elizabeth covers topics such as brand building in Bitcoin, the marketing challenges nobody notices, the importance of AI optimization in search, her favorite type of Bitcoin events and much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

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Timestamps:

0:00 | Intro

0:54 | Elizabeth Olson’s Story

8:04 | Approach to X Engagement

11:25 | Tips on getting started in Bitcoin

12:58 | Preferred AI tools

14:04 | Importance of AI Optimization

17:14 | How to approach brand building

20:58 | Marketing Challenges in Bitcoin space

24:05 | BITWIRE AD SEGMENT

27:27 | Most rewarding aspect of working in Bitcoin space

29:19 | Elizabeth’s favorite type of events

32:56 | Trends to keep an eye on

33:24 | How will the narrative of Bitcoin evolve over time?

34:10 | Final thoughts from Elizabeth Olson

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🔗 Elizabeth Olson:

Website:
X: https://x.com/ElizabethOls0n
LinkedIn: https://www.linkedin.com/in/elizabethaliceolson/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Keli Callaghan, Partner at Arrington Capital, joins Kelley Weaver to discuss the importance of founder-led thought leadership in brand strategy.

Keli covers topics such as thought leadership amongst founders, strategies for building communities, ways to make your brand stand out from the crowd and much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

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Timestamps:

0:00 | Intro

1:00 | Who is Keli Callaghan?

4:50 | How has Crypto changed?

8:14 | Thought Leadership for Founders

11:13 | Community Building Strategies

13:33 | Recruiting from Universities

15:03 | BITWIRE AD SEGMENT

16:24 | How to make your brand stand out

18:27 | How to measure PR success

20:12 | PR Tools

21:59 | How PR professionals can get into the Crypto industry

25:14 | How to juggle being a Mom and a PR career

29:23 | Time-management Tips

31:10 | Future of Crypto-related Marketing

34:17 | Most fulfilling part of Keli’s job

35:28 | Final thoughts from Keli Callaghan

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🔗 Keli Callaghan & Arrington Capital Links:

X: https://x.com/kelicallaghan
X: https://x.com/arrington_cap

LinkedIn: https://www.linkedin.com/in/keli-callaghan-b589303

LinkedIn: https://www.linkedin.com/company/arrington-capital

Arrington Capital Website: https://www.arringtoncapital.com

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR are not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelsey Ruiz, Head of Comms at Aztec Network, joins Co-host Nikki Brown to discuss communications in Crypto and how to maximize visibility.

Kelsey covers topics such as her achievements in Comms at Aztec, the value of placements within and outside of the Crypto industry, the difference in Comms vs PR, and much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

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⏰ Timestamps:

0:00 | Intro

0:58 | Who is Kelsey Ruiz?

4:25 | Visibility goals for Aztec

6:30 | Comms strategies for Aztec’s testnet launch

9:45 | Takeaways from successful testnet coverage

14:19 | Achievements in Comms for Aztec Labs

17:26 | BITWIRE AD SEGMENT

18:52 | Value of placements outside of Crypto

24:34 | Key differences in Comms vs PR

28:55 | Challenges of navigating Crypto comms

33:43 | Using social media to increase visibility

37:59 | How to use AI to enhance comms strategy

42:40 | Final thoughts from Kelsey Ruiz

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🔗 Kelsey Ruiz Links:

X: https://x.com/kelseyruiz_

LinkedIn: https://www.linkedin.com/in/kelseyleeann408/

Aztec Website: https://www.aztec.network

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.