PromoTix University: Course 101 - Class 8 - Creating a Marketing Plan for Your Event Business
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PromoTix University: Course 101 - Class 8 - Creating a Marketing Plan for Your Event Business
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About this listen
This class shows you exactly how to build a powerful, multi-channel marketing plan designed specifically to increase ticket sales for your events. You’ll learn how to set up the core marketing infrastructure you need—from building a high-converting event website to creating engaging social media campaigns, running paid ads, and optimizing search visibility. You’ll discover how to grow and activate a marketing database using email, SMS, viral contests, and past attendees, giving you a consistent audience you can sell to again and again.
We’ll also dive into some of the most effective ticket-selling strategies available today, including launching ambassador and influencer programs, using branded mobile apps with push notifications, and incorporating radio, billboards, and other traditional media. Finally, you’ll learn how to maximize reach through strategic partnerships and sponsorships. By the end, you’ll have a complete blueprint for promoting any event, boosting ticket sales, and building a loyal, engaged audience for every show you create.