PromoTix University: Course 101 - Class 2 - Branding & Positioning Your Event Business
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PromoTix University: Course 101 - Class 2 - Branding & Positioning Your Event Business
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About this listen
This class teaches you how to build a powerful, recognizable brand that sets your event business apart in a crowded market. You’ll learn how to craft a clear brand identity that reflects your company’s personality, values, and style—separate from the individual brands of the events you produce. We’ll cover the fundamentals of designing a memorable logo, defining your unique selling proposition (USP), and conducting market research to understand where your business fits and how you can differentiate yourself.
You’ll also explore how to position your company effectively—whether as a premium corporate event planner, a creative festival producer, or a niche experience expert—so your messaging attracts the right clients and attendees. Finally, you’ll get practical guidance on securing a matching domain and consistent social media handles to establish credibility and strengthen your online presence.
By the end, you’ll have the complete framework for creating a cohesive, professional brand that builds trust, stands out, and supports the long-term success of your event business.