We discuss our biggest weaknesses as managers!

In this video, we are sharing with you why dealerships can't trust Ford Motor Company. Outdated systems, poor parts support, inaccurate ETA's, and communication are the tip of a massive iceberg. It's time to listen to your dealerships concerns and together lets figure out a plan to right the ship. Everyday is a challenge, but other manufactures do not have the issues we have. Our issues our fundamentals. Easy stuff. Low hanging fruit. It just feels like Ford Parts is still being run from 1995. Its time to get up to speed with your competitors. It can be done!

Michael King is one of the instinctive few that capitalized on the parts eCommerce opportunity in its infancy. Back during the 2009 economic recession when car sales were struggling, Michael had the bright idea to leverage a new, profitable revenue stream in the automotive retail space. After separating from the dealership he was working for at the time, Michael bet all his chips on an online part and accessory business—long story short, his gamble paid off. After working multiple decades in dealerships, beginning as a parts counterperson and eventually working his way up to a Parts Manager position, Michael finally fulfilled his dream of becoming his own boss.