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Programmatic Digest

Programmatic Digest

By: Helene Parker and Co-host: Manuela Cortes
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 The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/Helene Parker Consulting LLC 2019-2025 Career Success Economics Marketing Marketing & Sales
Episodes
  • 184. AI, Attribution & Attention: Insights from IAB’s Angelina Eng | Programmatic Digest Podcast

    184. AI, Attribution & Attention: Insights from IAB’s Angelina Eng | Programmatic Digest Podcast
    Sep 10 2025
    In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB’s Measurement, Addressability, and Data Center. She breaks down the misconceptions around last-touch attribution, the importance of assisted attribution, and how weighting ad formats can better reflect their role in the funnel. We also explore the challenges and opportunities in publisher–buyer collaboration, the adoption of conversion API standards, and why standard taxonomies are critical for interoperability. Angelina offers practical steps for media buyers and publishers looking to elevate transparency, data harmonization, and campaign effectiveness. The conversation also dives into the future of attention metrics, how they’re being defined and measured, and whether they can become a standard KPI. Finally, Angelina shares her thoughts on how AI is reshaping the ad tech stack—from operations to optimization—while emphasizing the need for compliance, minimizing bias, and balancing human oversight. Plus, we get to know Angelina beyond her work, including her love for the outdoors, salsa dancing, and family life. If you’ve ever struggled with attribution models, measurement frameworks, or attention debates, this episode is packed with clarity and forward-looking insights. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamps 00:00 – Welcome & Guest Intro 01:43 – Attribution Misconceptions Explained 05:26 – Assisted Attribution & Weighted Assets 08:26 – Conversion APIs & Publisher Collaboration 11:12 – Attention Metrics: Hype vs Reality 18:26 – Standardization & IAB’s Role in Data Alignment 26:05 – How AI is Reshaping Ad Tech 30:53 – Fun Facts with Angelina Eng Meet Our Guest: Angelina Eng, IAB https://www.linkedin.com/in/angelinaeng Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker Manuela Cortes - Co-Host Programmatic Digest In Espanol: https://www.linkedin.com/in/manuela-cortes- Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter: https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
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    34 mins
  • 183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital

    183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital
    Aug 28 2025

    Petri Kokkonen from Relevant Yield explains how his team helps publishers grow revenue through Demand Path Optimization (DPO), curation, and AI-driven decisioning.

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    12 mins
  • 182. How LATAM is Reimagining CTV with Alberto Grande from EXTE– Live Episode from Cannes Lions 2025

    182. How LATAM is Reimagining CTV with Alberto Grande from EXTE– Live Episode from Cannes Lions 2025
    Aug 1 2025

    In this special Cannes Lions edition of the Programmatic Digest Podcast (Español), host Manuela Cortes sits down with Alberto Grande, Regional Lead at EXTE, to explore the evolving media landscape in Latin America. Alberto shares how his team built a creative-first programmatic powerhouse from scratch, the growing impact of Connected TV (CTV) across LATAM, and how partnerships like LG are redefining attention metrics.

    They also dive into market-specific buying behavior, cultural preferences in ad formats, and the challenge of measuring outcomes beyond CTR. If you're curious about how CTV is scaling in LATAM—and what global marketers can learn from it—this episode is packed with insight.

    🎙 ESPAÑOL

    182. Cómo LATAM Está Redefiniendo el CTV con Alberto Grande – Episodio en Vivo desde Cannes Lions 2025

    En este episodio especial desde Cannes Lions 2025, la conductora Manuela Cortes conversa con Alberto Grande, líder regional en EXTE, sobre la transformación del ecosistema de medios en Latinoamérica. Hablamos del auge del CTV (televisión conectada), la importancia de formatos llamativos y creativos, y cómo las alianzas estratégicas —como con LG— están cambiando la forma en que medimos la atención y el rendimiento.

    También exploramos las particularidades culturales del mercado, los retos de la compra programática, y cómo LATAM está marcando tendencia en creatividad y segmentación. Una charla clave para quienes quieran entender el presente y futuro del programmatic en la región.

    Timestamps:

    (00:00) – Bienvenida desde Cannes Lions con Manuela

    (00:10) – Introducción de Alberto y su trayectoria profesional

    (01:06) – Cómo se construyó la operación de X en LATAM desde cero

    (03:02) – Inversión, expansión global y transformación del portafolio

    (04:10) – El rol clave de la creatividad y la evolución del producto

    (06:12) – Diferenciación y valor agregado más allá del precio

    (07:26) – Alianza con LG: formatos premium en CTV

    (08:25) – Atención, medición y evolución de las métricas

    (10:28) – La madurez del mercado y el auge del CTV post-2020

    (12:04) – Errores del pasado y cómo educar al mercado sobre CTV

    (14:13) – Formatos interactivos y la posibilidad de medir performance

    (15:19) – ¿Venta directa o programática? Perspectiva estratégica

    (16:26) – Segmentación geográfica avanzada y medición de alcance

    (17:48) – Expectativas sobre Cannes Lions como plataforma de negocio

    (20:07) – Reflexión final y cómo preparar un buen año desde Cannes

    Invitade del Episodio:

    Alberto Grande – Responsable Regional en X, LATAM

    Conduce:

    Manuela Cortes – Co-host de Programmatic Digest en Español

    LinkedIn de Manuela

    Aprende Programmatic con Nosotres:

    🧠 Talleres para Equipos: heleneparker.com/workshop

    📚 Curso para Ninjas: heleneparker.com/course

    📰 Newsletter: heleneparker.com/newsletter

    Síguenos:

    LinkedIn

    YouTube
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    21 mins
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