Professionalism is Killing Your Brand: Here's the Cure
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Professionalism is Killing Your Brand: Here's the Cure
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About this listen
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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Corporate speak sucks.
Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.
- (00:00) - Intro
- (03:31) - Redefining professionalism
- (05:58) - Dave's journey
- (09:39) - How Dave's strategy generates leads
- (17:37) - First steps to being more yourself
- (24:05) - Why going "too" narrow is important
- (34:24) - Self-deprecation as a copywriting tool
- (41:45) - Picking the right fight
- (51:06) - Dave's last advice
- (55:52) - Top 3 resources
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
🤘