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Principles of Persuasion and Financial Services Marketing Today & Beyond

Principles of Persuasion and Financial Services Marketing Today & Beyond

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 In this packed episode, we are first joined by Jake Willis, Touchstone Regional VP who discusses Robert Cialdini's “Six Principles of Persuasion” – a notable refresher for everyone in sales. Then, digital marketing guru, Dan Allocca and Partner at Prosek joins us to discuss marketing insights that can help financial professionals navigate for now and for future.
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