Pricing for Sustainability - How to Justify a Premium Price for Your Product or Service
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Pricing for Sustainability - How to Justify a Premium Price for Your Product or Service
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About this listen
Isabelle Drury explains why consumers and businesses are prepared to pay a premium for sustainable products and services. Her research reveals interesting insights that may surprise you - and help you justify charging more for your offering - whilst enhancing your brand.
Visit: https://www.isabelledrury.com/
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.