Pricing Psychology: Charge What You're Worth
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Pricing Psychology: Charge What You're Worth
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About this listen
Underpricing isn't humility—it's self-sabotage that trains customers to devalue your work while forcing you to work harder for less money.
When you compete on price alone, you attract bargain hunters who will leave for any cheaper option that appears.
We implement pricing strategies that reflect true value while attracting ideal clients. Learn how to research competitor pricing without copying it, why premium pricing often increases demand instead of decreasing it, and the presentation techniques that make higher prices feel like smart investments rather than expensive purchases.
Want to go deeper? Grab our First 5 Figures, First 6 Figures, First 7 Figures, and Milestone Millionaire booklets — each available now on Amazon and tailored to help you build, scale, and systemize your income at every level. Sponsored by Riverside.FM. Click above to support the show and power your results.
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