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Pricing Psychology: Charge What You're Worth

Pricing Psychology: Charge What You're Worth

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Underpricing doesn't make you generous—it makes you broke and resentful.


When you charge too little, you attract customers who don't value your work and repel those who would gladly pay premium prices for quality results.


We master the psychology behind pricing that positions you as the premium choice. Learn why expensive doesn't mean overpriced, how to communicate value that justifies higher rates, and the pricing strategies that attract ideal clients while filtering out bargain hunters who drain your energy.


Want to go deeper? Grab our First 5 Figures, First 6 Figures, First 7 Figures, and Milestone Millionaire booklets — each available now on Amazon and tailored to help you build, scale, and systemize your income at every level. Sponsored by Riverside.FM. Click above to support the show and power your results.


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