SUMMARY

In this episode, John addresses the challenges faced by speakers and coaches in gaining visibility and securing bookings. He emphasises the importance of marketing and the need for professionals in these fields to shift their identity from being just a performer to becoming a business owner. By focusing on marketing, networking, and consistent visibility, speakers and coaches can improve their chances of success. John also discusses the significance of setting clear goals and taking actionable steps to achieve them, urging listeners to treat their speaking or coaching endeavours as a business.

The LinkedIn Article: READ HERE

Key Takeaways

• Many talented speakers and coaches struggle to get bookings.
• Skill alone is not enough; marketing is crucial.
• Successful individuals take action before they feel ready.
• Recognition comes to those who actively seek it.
• Being known is more important than being the best.
• The best speakers often excel at running a business.
• Identity shift is foundational for success.
• Spend at least half your time on marketing activities.
• Set clear revenue goals and reverse engineer them.
• Treat your speaking or coaching as a business.

Sound bites

"Your identity shift is not optional."

"Prospecting should be a daily activity."

"Now's the time to start taking action."

CHAPTERS

00:00 The Pain Point of Speakers and Coaches

02:28 The Importance of Marketing in Speaking

05:05 Identity Shift: From Speaker to Business Owner

07:44 Setting Goals and Taking Action

10:13 Call to Action and Future Insights

11:41 Close

Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.

For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn

You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence

Thanks for listening, and please give the show a 5* review if you enjoyed it.

Unlocking the Power of Stagecraft with Merit Khan: From Keynotes to Comedy

SUMMARY

In this episode of Present Influence, join John as he converses with Merit Khan, a dynamic speaker and performer, about the art of landing paid speaking engagements and refining your stagecraft. Merit shares insights from her journey, emphasising the importance of mastering sales skills to sell your talks before perfecting your stories. She discusses her diverse career, including keynoting for serious audiences, coaching sales professionals, and her one-woman show, 'Optimistic Personality Disorder.' Discover how improv, comedy, and understanding your audience can enhance your presentations and contribute to a thriving speaker ecosystem. Whether you are just starting out or looking to expand your existing speaking business, this episode offers practical strategies and inspirational stories to help you succeed.

Find out more about Merit at meritkahn.com or her one-woman show at opdshow.com

Here's the link to that article on why so many great speakers are broke: CLICK HERE TO READ IT

CHAPTERS

00:00 Introduction and Episode Overview

00:40 Meet Merit Khan: Sales and Comedy Expert

01:36 Contrarian Viewpoint: Sales Skills First

03:30 Building a Business Ecosystem

06:19 Adapting to Market Needs

09:44 Balancing Multiple Business Ventures

17:55 The Importance of Sales Experience

22:35 Creating a One-Woman Show

24:44 Unexpected Connections and Personal Growth

26:09 Diving into Standup Comedy

29:35 The Power of Humour in Speaking

32:13 The Art of Storytelling and Performance

36:39 Personal and Professional Growth in Speaking

42:24 Lessons from Standup and Knowing Your Audience

46:25 Podcasting and Future Projects

49:33 Final Thoughts and Takeaways

Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.

For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn

You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence

Thanks for listening, and please give the show a 5* review if you enjoyed it.

Strategic Podcast Guesting: Boost Your Professional Impact

SUMMARY

In this episode, John delves into the nuanced value of podcast guesting for professional speakers and coaches. The discussion explores whether incorporating podcast guesting into your promotional strategies is worth it and emphasises the importance of strategic planning over mere volume. Key insights include the potential benefits of both audio and video formats, how podcast guesting can enhance authority and create long-term opportunities, and the importance of being well-prepared for interviews. The episode also highlights the pros and cons of using booking agencies, the significance of a clear call to action (CTA), and how to pitch and promote podcast appearances effectively. Finally, tips are shared on maintaining professional integrity and ensuring guest appearances align with your goals for maximum impact.

CHAPTERS

00:00 Introduction: Is Podcast Guesting Worth It?

00:41 The Potential of Podcasting: Audio vs. Video

03:13 Strategic Podcast Guesting: Quality Over Quantity

05:40 Preparation and Performance Tips for Podcast Guests

12:36 The Role of Booking Agencies

15:29 Starting Out: Tips for New Podcast Guests

18:45 Maximising Your Podcast Guesting Experience

26:01 Conclusion: The Future of Podcast Guesting

Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.

For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn

You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence

Thanks for listening, and please give the show a 5* review if you enjoyed it.