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We trade grind culture for grounded care, talk honestly about pregnancy and founder energy, and spotlight the BUMMED mission to destigmatize anorectal health with real solutions.

Here are the highlights:

• pregnancy reshaping fitness, sleep, and nutrition
• making “listen to your body” concrete
• designing founder time around energy peaks
• rejecting late-night hustle and burnout myths
• Jenny’s path from media to telehealth leadership
• why anorectal care is common yet stigmatized
• how BUMMED expands access with custom meds
• bold, values-led marketing for taboo topics
• everyday de-stress tools and tiny wins
• SLP NYC community, support, and not feeling alone

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Use code fortify for 15% off at bummed.co

More about Jenny:

Jenny Dwork is passionate about building mission-driven brands, especially when it comes to healthcare. After leading marketing at the two largest women’s sexual and reproductive telehealth companies (Wisp and Thirty Madison), Jenny saw firsthand the power of digital health to increase access to highly stigmatized areas of care. Having personally struggled with the pain and shame of hemorrhoids and anal fissures, she saw an opportunity to use telehealth to change the narrative, and launched Bummed in fall 2025. Jenny brings with her 15+ years of marketing, communications, and leadership experience, working at media organizations like CNBC and Bloomberg, and at brands in the book, travel and shoe industries. She received her MBA from Columbia Business School, and lives in Brooklyn with her husband.

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