Practical Pet Business - Episode 36 - What Pet Industry Centric Organizations Do and Don't Do cover art

Practical Pet Business - Episode 36 - What Pet Industry Centric Organizations Do and Don't Do

Practical Pet Business - Episode 36 - What Pet Industry Centric Organizations Do and Don't Do

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 On this thought-provoking episode of Practical Pet Business, Lorin and Rob take a candid look at the evolving world of pet industry organizations, associations, and trade groups — and what their shifts mean for today’s pet professionals. As the industry continues to grow, so do the expectations placed on business owners. Associations revise their missions, events change formats, leadership shifts direction, and suddenly what once felt like home can start to feel unfamiliar. Lorin and Rob unpack why these changes happen and how they can be both positive and challenging for those who are trying to stay informed, connected, and relevant. They explore questions many pet business owners quietly wrestle with: What if an organization you’ve always supported no longer aligns with your values or business philosophy? How do you decide whether the pressure to join, renew, or attend is worth the investment of money, time, and energy? What does real value and industry support look like today? From shifting educational agendas and membership requirements to events that cater to new audiences or priorities, the hosts discuss how these changes can spark growth — but also confusion, reflection, or frustration. Lorin and Rob share practical insight on: ✔ recognizing when an affiliation is no longer a fit ✔ how to maintain professional relationships without compromising integrity ✔ setting healthier expectations for what associations should provide ✔ choosing groups, events, and partnerships based on purpose — not pressure They remind listeners that belonging everywhere isn’t the goal — belonging where you are respected, supported, and aligned is. Whether you’re a longtime industry insider, a growing business trying to find your seat at the table, or someone reevaluating where you spend your resources and attention, this episode offers clarity, confidence, and a refreshing dose of honest conversation. Tune in for perspective, encouragement, and guidance on navigating pet industry affiliations in a way that supports you, your mission, and your business growth.
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