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Your business deserves better than fear-based marketing and fake urgency - and so do your clients.

In this episode, Digital Marketer and Copywriter Megan Kachigan proves that you don’t need to manipulate people into buying - you just need to be clear, aligned, and human.

Megan walks us through her exact three-step framework for values-based marketing, helping you connect the dots between what you believe and how you show up in your content (in a way that actually leads to clients).

In this episode, we cover:

• Why your values are more than just buzzwords and how to use them as a marketing compass
• How to set yourself apart (even when, on the surface, your offer looks like everyone else’s)
• The sales psychology behind messaging that builds trust instead of pressure
• How to use tools like ChatGPT without losing your voice or your edge
• Why the long game of values-first marketing leads to better clients, stronger boundaries, and way less burnout

If “buy now or you’ll die sad and alone” isn’t the vibe you’re going for, you’re gonna love this conversation.

Links and Resources:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• Get Megan's Messaging Clarity Journal for just $7 ($30 saving!) using promo code "journal7" - it's the perfect starting point for values-based marketing!
• Learn more about Megan, her Values-First Marketing podcast and her Copy Critique Club HERE!

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Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

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Hate traditional networking? Same.

That’s why I stopped doing it - and started doing this instead.

This episode is a little different because the tables are turned: I’m the guest this time, joining Wendy Pitts Reeves on her Ideal Practice Podcast for a convo all about how heart-centered women can grow their businesses through real, human connection (without turning into a walking sales pitch).

We talk about why traditional networking feels so gross (especially for service-based entrepreneurs), what to do instead, and how to make relationship-building feel good and actually lead to business growth.

If you’ve ever said “networking just isn’t my thing,” this one’s for you.

In this episode, we cover:

• Why “finding clients” is actually not the point of networking
• Simple mindset shifts that make networking feel way less awkward
• Creative ways to find networking events that don’t drain your soul
• My favorite trick for easing anxiety at in-person events
• What to do after the event to keep the connection going (without being creepy or transactional)

Networking doesn’t have to be awkward, exhausting, or fake. When you approach it with intention and a human-first mindset, it can actually be fun AND effective.

Loved this convo? Listen to the full interview on the Ideal Practice Podcast HERE!

Want to practice this kind of connection in real life?

Come to the next PWR Virtual Speed Networking event (always the first Tuesday of the month.

For even deeper connections, more support and faster business growth, check out the Powerful Women Rising Business Growth Community!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

Your followers don't belong to you, but your e-mail list does!

In this episode, I’m joined by Survivor alum and self-proclaimed “Fresh Princess of Email,” Liz Wilcox - and she’s sharing her best strategies for connecting with people and making sales through e-mail marketing.

Whether you’ve been avoiding email marketing because it feels boring, sleazy, or just overwhelming, this convo is packed with simple, practical shifts that will help you build an e-mail list that works for you - and have fun doing it.

We talk about:

• Why your email list is the most important asset in your business
• How to grow your list using what you already have (no tech overload or fancy funnels required)
• What makes a killer freebie (and why yours might be missing the mark)
• Mistakes you might be making on your lead magnet landing page
• Creative ideas for growing your audience fast - even offlin
• And how to choose list-building strategies that fit YOUR strengths and vibe

Liz’s whole approach is about keeping it simple, keeping it human, and keeping it you.

Links & References:

• Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, check out the Powerful Women Rising Community!
• CLICK HERE to get Liz's free welcome sequence template, 3 newsletter samples, and 52 subject lines - or check out her $9/month Email Marketing Membership that’ll save you hours and get your emails DONE.

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.