This one is going to pluck a nerve, and if that nerve is exposed, I want to pluck it. Because this is exactly why so many of you all end up in my world.

If you're still out here trying to market your own business, trying to run your own ads with no experience, this episode is for you. You went to medical school, you didn’t go to marketing school. So why are you over there stressed, overwhelmed, and trying to do it all on your own?

This is the number one thing that wears me out and it’s one of the main reasons I left agency life. I got tired of seeing doctors trying to read marketing reports like they were lab results. You are not supposed to do this by yourself. You need a real strategy, a real team, and people who know exactly what they’re doing.

I even shared a story from a recent coaching call where someone insisted on figuring it all out alone, and her ads weren’t converting at all. It didn’t have to be that way.

So hit play. We’re talking about what it really means to lead like a CEO, stop being your own bottleneck, and build a business that actually grows.

Key Takeaways

You’re Not a Marketer – If you didn’t go to marketing school, you shouldn’t be managing your own campaigns and strategy. Period.

The DIY Hustle Is Hurting You – Doing it all yourself isn’t just exhausting. It’s blocking your growth.

Marketing Requires Experts – A qualified social media manager and ads manager with health niche experience can change everything.

Delegate Like a CEO – Stop micro-managing and let experts do their job so you can stay in your zone of genius: healing.

Product Plus Strategy Equals Results – Your job is to create a great offer. Their job is to make it sell.

Even Marketers Need Management – I’m a marketer married to a marketer, and we still pay $5K per month for someone to manage our campaigns. That’s how serious it is.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

You went to school. You got the credentials. You did everything right. So why are green juice influencers out here getting more trust than you?

Some of the biggest voices in health right now don’t even have medical degrees. They’ve got engagement, they’ve got connection. Over 70 percent of Gen Z gets their health advice from TikTok and YouTube before they ever go see a provider. That’s the world we’re living in.

Doctors are dropping the “Doctor” from their bios. Coaches, mentors, holistic guides are rising up. Lived experience is rivaling institutional knowledge. The hierarchy has changed. Trust is no longer top down, it’s sideways, it’s vibe based. And yeah, it stings, especially when you’ve spent years earning those credentials only to feel like nobody cares.

I work with disruptive clinicians, licensed or not. They’re healing, they’re reversing conditions, they’re building real businesses, and they know how to connect. So if you want to stand out in this wild digital health space, you’ve got to double down on education, get clear on your story, and build a brand that connects. Because connection is currency now, that white coat alone isn’t enough.

Key Takeaways

Authority Has Shifted – Gen Z prefers lived experience and relatability over credentials when seeking health advice.

Trust is Horizontal – Influence now flows through connection, not hierarchy. If your content doesn’t connect, it doesn’t convert.

Doctors are Rebranding – Licensed professionals are ditching traditional titles online to show up as holistic mentors, guides, and coaches.

Credentials Aren’t Enough – Your degrees don’t guarantee credibility in the online space. Your story, your energy, and the way you educate are what make people listen.

Education + Storytelling = Impact – Go beyond facts. Teach with emotion. Share your “why.” Make your expertise human and accessible.

Connection is Currency – You don’t need to dance for TikTok, but you do need to show up boldly, consistently, and authentically.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

I know the leadership books say take the high road, stay classy, kill them with kindness. But what if we had some tools in our bag for when we just need to be a little professionally petty? I’m talking subtle, passive-aggressive, but still very effective energy that reminds folks exactly who they’re dealing with.

I’ve been in too many scenarios where people mistake kindness for weakness. And especially for us as health and wellness business leaders, I think we need to practice the art of being professionally petty. So today, I’m pulling out my notes and sharing 10 of my most powerful petty leadership moves. These are the things I do to keep my boundaries tight, my peace intact, and my leadership energy strong without saying too much. Because sometimes the best response is receipts, a sweetie, and a well-placed dot-dot-dot.

Key Takeaways

The Power of Receipts – Keep your screenshots, save those emails, and hit them with the “per my last message” energy.

Desired Outcome Check-In – When folks get messy or unclear, stop everything and ask, “What is your most desired outcome here?”

Petty Salutations – “Hi sweetie” or “Okay, friend” hits differently when you're setting boundaries with a smile.

The Ellipses and Smiley Emoji Combo – A little ellipses and a smirk emoji can say a lot without saying anything. Use carefully.

The Triple Question Mark – If I don't hear from you, I’m hitting you with just “???” and letting it marinate.

Professional Petty Is Strategy – This ain't about being mean. It's about being clear, protecting your peace, and keeping your leadership sharp.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.